What is a Joint Venture Partnership? (and Why You Need a Few)
Every business has a goal: to sell something. We all have products and services to sell. Part of running a business requires us to find some folks to buy our stuff. In order to find customers we have to do some marketing. Our goal with marketing is pretty simple: get as many eyeballs on our products and services as we can so that people can hit the buy button. There are many ways we can go about getting these eyeballs. We can do it the loooong way, by building our own brand, spending our own money on ads, and investing time and countless resources into our business. We can build affiliate programs in the hopes that other people will help promote our products. Of course the challenge with this is that many…