Why Email Marketing Is Not Working for You (Infographic)

Why Email Marketing Is Not Working for You (Infographic)

Marketing Strategy
The foundation of email marketing lies in the ease by which you can communicate with people who have invited you into their inbox. So often, we concern ourselves the logistical aspects of email marketing, things like Finding the best tool for creating landing pages Crafting the perfect call to action The difference between autoresponders and broadcast emails How to increase optin and open rates Striking the perfect balance of sales and informational emails, etc. We’re so focused on the technical side and sales funnels that we lose sight of the needs of the subscriber. When we lose touch with the reason that coveted subscriber invited us into their inbox in the first place, our rates of performance start to diminish. Each subscriber becomes a number, and the strength of our…
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50 Features Your Small Business Website Must Consider Having [Infographic]

50 Features Your Small Business Website Must Consider Having [Infographic]

Marketing Strategy
In this dynamically evolving digital marketplace, nothing is more important than to enhance your online visibility. Your online presence should attract your ideal target audience demographic. You need to stay two steps ahead of your competition, especially when it is selling similar products or services. And this starts with the right website. 50 Features Your Small Business Website Must Consider Having A majority of businesses invest heavily in digital marketing. They focus primarily on social media campaigns, content marketing strategies, etc. Search engine optimization is also a popular online marketing tool that helps boost your search engine rankings on Google, Bing, etc. However, what most businesses seem to undermine or neglect is the power of combining effective and efficient lead generation techniques to quickly convert their potential customers into sales leads.…
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Succeeding In Business With Instagram Strategies

Succeeding In Business With Instagram Strategies

Social Media
Irrespective of whether you are doing Instagram marketing for small or large organizations, there are wealth of opportunities for sending messages to your audiences and creating leads through Instagram. So, it is not surprising to know that Instagram is one of the credible tools for increasing your business reputation and creating brand awareness. Many people are on Instagram and among them several of them connect their Instagram account to other social media platforms, thereby successfully spreading their brand name. But when it comes to posting images on Instagram, you are limited to tiny square pictures. Now contained with each square, you have to come up with content which are memorable, catchy and relevant to your business as well as brand. Applying Instagram Strategies Instagram strategies are quite interactive and easy…
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How to Schedule Your Social Media Content Curation [Infographic]

How to Schedule Your Social Media Content Curation [Infographic]

Social Media
How do you decide which content to share on social media? Do you simply share your own blog posts, videos and memes? Do you hang out online, in the hopes of finding something interesting to share with your audience? Do you post too much or too little on social media because you’re stumped as to what you should be posting to get people’s attention? Maybe a better question is simply “Do you use a social media content curation plan to actively engage your audience, build connections with influencers in your industry, and position yourself as an authority?” Say what now?! What in the world is a social media content curation plan, and where do they sell ‘em? It’s not as complex as it sounds. Let’s back up a moment. How…
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7 Common Blogging Mistakes to Avoid [Infographic]

7 Common Blogging Mistakes to Avoid [Infographic]

Blogging
If blogging is a part of your content marketing strategy, I will presume you have read blogs in your niche. Most of us read blogs everyday. If you're anything like me, you're eager to learn the best ways to build a better blog, to improve your blogging IQ. And avoid blogging mistakes. Humor me, do you ever think to yourself... How can I be more efficient with my blogging time? Should I blog everyday? Is once a week enough? Am I using the best SEO tips? How do bloggers make money from all of this hard work? How long should my posts be? Should I write short posts or long posts? Ugh... who has time to write all these long posts anyway? It's ok to laugh at me. I'm laughing as…
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Use These Twitter Stats To Help You Get More Conversions

Use These Twitter Stats To Help You Get More Conversions

Social Media
Could you use some help with your Twitter game? Perhaps you're tweeting not-so-regularly, but your tweets aren't getting you any engagement? Maybe learning a few Twitter stats can help you figure out how to tweak your strategy! It's no secret that Twitter is my favorite social media platform. How do I love Twitter? Let me count the ways... It is no secret that I have a love affair with Twitter, as it's my favorite social media platform. There are many uses for Twitter, including, connecting with key influencers demonstrating your expertise in 140 characters or less (yes, it is possible) reaching PR folks and responding to opportunities finding speaking engagements catching up on the latest marketing trends performing geographic and industry advanced searches to find people Perhaps one of the most significant reasons I…
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The Anatomy of an Optimized Web Page [Infographic]

The Anatomy of an Optimized Web Page [Infographic]

Tips and Tools
To optimize or not? Is it really a question? Not so much. In the digital era, it's more of a to-do than a question. The real question for most entrepreneurs isn't whether you should optimize your web pages, but rather, how in the h-e-doublehockeysticks are you supposed to do it?! Let's start at the beginning. What is optimization? And why should you care? According to Webopedia.com, Also called search engine optimization (SEO), website optimization is a phrase that describes the procedures used to optimize – or to design from scratch – a website to rank well in search engines. Website optimization includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to…
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How to Perform A Website Content Audit [Infographic]

How to Perform A Website Content Audit [Infographic]

Marketing Strategy
How much time do you invest in creating your website content? Whether it’s your about page, your sales pages, or your blog, I think we can agree that content creation is a time-consuming endeavor. So you create all this fantastic content, publish it on your website, share it on social media, then what? Have you ever conducted a website content audit? How often do you review your published pages? How do you measure the effectiveness of your content? Do you have a plan in place, to make sure you’re hitting your goals? An audit is necessary. It sounds boring because it is. But it’s oh so critical! After all, what’s the point of publishing a bunch of blog posts, videos, images, and such, if you don’t take the time to figure out if…
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