Why Email Marketing Is Not Working for You (Infographic)

Why Email Marketing Is Not Working for You (Infographic)

Marketing Strategy
The foundation of email marketing lies in the ease by which you can communicate with people who have invited you into their inbox. So often, we concern ourselves the logistical aspects of email marketing, things like Finding the best tool for creating landing pages Crafting the perfect call to action The difference between autoresponders and broadcast emails How to increase optin and open rates Striking the perfect balance of sales and informational emails, etc. We’re so focused on the technical side and sales funnels that we lose sight of the needs of the subscriber. When we lose touch with the reason that coveted subscriber invited us into their inbox in the first place, our rates of performance start to diminish. Each subscriber becomes a number, and the strength of our…
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How to Build a List of Subscribers (and Keep Them)

How to Build a List of Subscribers (and Keep Them)

Marketing Strategy
If you have a list of subscribers to your website and a digital product like an eBook, then this is a perfect combination that you can use to generate huge amounts of sales. Many gurus describe mailing lists as the single most important tool available to digital marketers. They tout building a relationship this way then you'll have an almost guaranteed market for your products – as long as they're good. [Tweet "How do you go about building a list of subscribers?"] The question is though, how do you go about building a list of subscribers? Here are some basic steps that will set you on your way… How to Build a List of Subscribers (and Keep Them) Sign Up for an Autoresponder Autoresponders are services like Aweber, MailChimp and…
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Improve Your Email Marketing with Ecourses

Improve Your Email Marketing with Ecourses

Marketing Strategy
Email marketing is still a very important online marketing method. However, as with any type of online marketing you will need to have plenty of content. There are all kinds of content you can create for your email list: tips, Q&As, product recommendations, sales, announcements, and more. But, if you really want to improve your email marketing consider using an ecourse to get more sign-ups. It's a great way to come up with interesting, engaging and effective content, and it is a great way to increase interaction. How to Improve Your Email Marketing with Ecourses With a well-made email course you can educate your readers about your products and services without seeming like you're trying to sell to them. For instance, if you market a weight loss product, your ecourse…
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How to Use Social Media to Drive Traffic to Your Free Offer

How to Use Social Media to Drive Traffic to Your Free Offer

Marketing Strategy, Social Media
There are many ways we get traffic to our sites. There's organic search, word of mouth direct traffic, paid ads, and of course, social media. When most of us use social media to drive traffic we're usually looking to generate leads. However, to generate leads, we usually need to build up a subscriber base and offer value. The easiest way to do this is to create and share a juicy opt-in offer. No matter what kind of opt-in we offer, be it an ebook, video course, checklist, etc, we still have to drive traffic to our site's landing page(s) so people can sign up. How can we drive this traffic? Social media. Keep reading for a couple of simple techniques to use social media to drive traffic to your website.   It’s something quick and…
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The 3 Phases of Growing Your Email List

The 3 Phases of Growing Your Email List

Marketing Strategy
How do you go from no e-mail list at all, to adding a few people here and there, to adding hundreds or thousands at a time? Here are the 3 phases of list-building as I see them, and some of the most effective list-building tactics in each stage… PHASE 1: Getting Started When you’re just starting out, I recommend reaching out to your sphere of influence and inviting them to receive your special newsletter or tips (whatever valuable free goody you offer on an ongoing basis). Here are some places to start: Stacks of business cards you’ve collected Contacts in Gmail (or whatever e-mail provider you have) People in your cell phone Facebook friends LinkedIn connections Send them an e-mail message to reconnect, inviting them to opt in to your…
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Four Simple Ways to Improve Your Email Marketing Response Rates

Four Simple Ways to Improve Your Email Marketing Response Rates

Marketing Strategy
Due to the proliferation of social media many people erroneously believe that email marketing is finished. Nothing could be further from the truth. In fact along with responsive web design and social media, email should still be a main focus today for all your online marketing campaigns. To put it bluntly: The money is still in the list. Today we’re going to share with you four more ways to boost your email marketing response rates. Four Simple Ways to Improve Your Email Marketing Response Rates Number One: Link Your Messages If you’re creating an autoresponder series, try to link one message to the next so each message builds upon the last one.  If you’re sending out weekly newsletters, you can do something similar by just reminding readers what was discussed the…
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How to Write Million Dollar Headlines

How to Write Million Dollar Headlines

Blogging, Marketing Strategy
The right headline can draw in even the most disinterested reader, luring them in to read the rest of your sales pitch.  In the same way, a bad headline can totally turn off a reader who might be very interested in what you’re trying to sell. While it would be nice to have, there is no specific rule on how to write headlines. That’s because it depends on what your topic is, what the goal of your writing is, and several other factors. There are, however, some basic rules and guidelines that can help you get started. [Tweet "Having trouble writing hot headlines for your blog posts? Learn a few tricks here."] How to Write Headlines That Sell 1. Tell them what they’re getting If you have an interesting or…
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5 Ways to Use Social Media to Build Your Email List

5 Ways to Use Social Media to Build Your Email List

Marketing Strategy
Are you using social media to get more visibility for your business? Are you using email marketing to turn interested prospects into buyers? Have you integrated social media into your email list building efforts? If not, you are missing out on a huge opportunity to promote your business! Social media presents an opportunity to build your subscriber base with a wide range of different people and cross-promote your business from different traffic sources. If you integrate your social media marketing with your email list, you can harness the power of both of these sources for even more traffic and engagement.   5 Ways to Use Social Media to Build Your Email List Let Your Social Networks Know On all of your social networks, let everyone know about your email sign-up page…
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