There is No Technical Task You Cannot Conquer

There is No Technical Task You Cannot Conquer

Random Chats
It’s easy to get frustrated when you come across a technical task that you don’t know how to do. When you’re ready to move forward and get stuck by a lack of know-how, it can start that negative chatter running through your head again:  I'm no good at this? What was I thinking? Why am I even trying to do this anyway? I want some french fries... During times like this we have to keep in mind that no one has all of the knowledge they need to do everything. None of us are born knowing what we need to do.  None of us. We learn as we grow and the same holds true when it comes to being an entrepreneur. We all start at ZERO. I’ll say it again,…
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Seven Tips to Keep in Mind Before You Start a Blog

Seven Tips to Keep in Mind Before You Start a Blog

Blogging
If you’re the type of person who loves to chronicle his/her travels or share fabulous fashion finds among friends and with the rest of the world, you might be considering blogging by now. While it can be a great hobby, you would be glad to know that you actually can build a career out of it. Even those who have aspirations of getting bigger clients, or running a more profitable business can start a blog and reap the benefits of blogging. Seven Tips to Keep in Mind Before You Start a Blog  Blogging has become a surefire way to build a solid reputation in your chosen niche and exposing your name out there. Getting your feet wet in the blogosphere as a lucrative career option conjures up a slew of…
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4 Ways to Boost Your Small Business with Content Marketing

4 Ways to Boost Your Small Business with Content Marketing

Marketing Strategy
No matter how big or small your business might be, using content marketing can still make a big difference in your brand’s presence. If used well, content marketing can highly promote your business and boost your website traffic. How do we do this? First, let’s elaborate further on the what and why of content marketing. Then we discuss how to use it to boost business. Content marketing is the method of using content to advertise your business and educate your audience. It may include the use of high-quality videos, social media posts, and blogs to explain and showcase your products and services. The expertise of your business must be the topic and focus of the content so that your audience can develop interest and trust in your company. The basic requirement for…
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How to Embrace Your Fear as an Entrepreneur

How to Embrace Your Fear as an Entrepreneur

Tips and Tools
The new year is the natural start of new beginnings, and while we don’t all make resolutions, we do leap into the new year with a renewed sense of enthusiasm and fervor to make this THE year. Make this OUR YEAR. The year we finally get our shit together, stop procrastinating and making excuses, living in coulda, woulda, shoulda land. [Tweet "There is still time to make this your BEST YEAR! Embrace your fears and take action!"] Ahhhhh… has the smell of the New Year faded? Are you back to your old habits of big ideas, slow execution and even slower profitability? Fret not my dear, many an entrepreneur experiences this as spring rears her head each year. According to U.S. News, approximately 80% of resolutions fail by the second…
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5 Ways to Improve Social Media Engagement

5 Ways to Improve Social Media Engagement

Social Media
What makes you read a blog post until the end? What makes you follow a brand on social media? Or, let's get to the holy grail, what makes you hand over your email to join someone's list? I'm going to guess it because you find the writer's content useful, informative and/or entertaining. Can we agree on this? When you create content to post on social media, are you writing for search engines, or trying to increase social media engagement? SEO is important to get eyeballs on your content. However, SEO alone doesn't translate to dollars. Content also needs to be engaging for your audience. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places,…
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Every Meeting You’ve Ever Been To In 2 Minutes [Video]

Every Meeting You’ve Ever Been To In 2 Minutes [Video]

Random Chats
Do you take meetings? In person or virtual, how many meetings do you take a day, a week, a month? Maybe a better question is, how much time do you waste in meetings?   Here's the thing, I love a good meeting. Whether working in person writing on whiteboards and eating a boxed lunch, or virtually with a national team working toward a common goal, nothing gets me fired up like a really productive meeting. However... too many meetings are a waste of time that you can't get back. You know the ones: they start late because people were too pre-occupied with watching cat videos to show up on time there are technical difficulties that make half of the meeting a "what did she say?" shit show the agenda and…
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How to Brand Yourself As A Problem Solver In Your Industry

How to Brand Yourself As A Problem Solver In Your Industry

Branding
What's the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. A problem solver can have many names, particularly in this era of overused marketing terms. Guru. Expert. Thought Leader. All of these monikers relate to the same purpose: we're in the business of solving people's problems. There a number of effective ways to brand yourself as a problem solver in your niche without spending a fortune on marketing. The first step is to know your niche inside and out.…
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How to Get Your Current Network To Share Your Content Everyday

How to Get Your Current Network To Share Your Content Everyday

Social Media
When you experience terrible service, how often do you tell your friends? When you experience stellar service, how often do you tell your friends? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? How to Get Your Current Network To Share Your Content Everyday The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including: Articles Special reports on hot topics in your niche Videos on YouTube Images/infographics Webinars PowerPoint presentations on…
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