With the advent of Kindle Direct Publishing (KDP), becoming a published author is a lot simpler today than it used to be. While it is much harder to become an overnight success, making six-figures publishing books, it’s not difficult to use Kindle Direct Publishing as a way to gain authority within your niche.
How to Use Kindle Books to Gain Authority
When you become a Kindle author you can fill out an Amazon Author’s profile and page.
On the page you will get a short biography space, a place for a headshot, a link to your blog, an area to share videos, photos, social media and more. You can automatically feed your blog into your profile as well. Of course, all the books you’ve written will appear in your profile too.
Once you publish a book on Kindle, you can use that book to market your real business almost effortlessly. Link to the book from your website (notice my sidebar has my Kindle book linked to the Amazon sales page). Next, you can reference it in your profiles and biographies when you guest blog, or write articles for others. Mentioning the book you wrote is a great way to build authority among your audience.
Shameless plug – I’m recommending you to mention the book you write, so I’m mentioning the best-selling Kindle book I wrote, entitled “I’m On Social Media, Now What Do I Say?” available at Amazon.com.
Kindle books don’t have to be super long. In fact, you can turn most of your eBooks that you already have (and that you wrote yourself) into Kindle books and have them published within a couple of days.
Think of Kindle Direct Publishing as another medium to distribute content, like your blog, YouTube, Google+ and Facebook.
The more Kindle books that you publish, the better for your expert-level status. Some popular coaches publish a book every few months. It’s a good way to get buzz because every book that is published should be promoted via all social media networks, blogs and via press release. Each published book is an event and an opportunity to talk about your business and what you do.
You’re Published, It’s Time to Promote
If you sign up for Kindle Direct Publishing Select (KDP Select) Amazon will promote your book for you, for a period of time, and you’ll earn a 70% royalty. This means you’re promising that you won’t publish the book elsewhere for a specific period of time. So, if you are republishing works that you’ve already published you cannot use KDP Select, but consider using it for new books.
What’s truly amazing about the potential with publishing books is that don’t have to go it alone. You can hire a ghostwriter to write the entire book for you, which you can then use as a marketing tool for your business. If you really want to be known as an authority figure within your niche, consider marketing your content via Kindle for amazing results that can’t be matched by other methods of content distribution.