What Do Clients Need To Know Before They Begin Working With You?
Oftentimes as business owners, we make the obvious invisible. For example, we often use industry jargon that our clients do not understand. We often have expectations that clients understand the process, whatever that process is. When in fact, they have no idea of the process and they're looking to us as the product or service provider for guidance. One of the more common false assumptions we make as business owners, particularly service providers, is that potential clients know what we do, how we do it, and what they need to do. Ha! Nothing could be further from the truth. What do clients need to know before they hire you? When a prospective client is considering hiring a service provider, it is often with a bit of nervousness and naiveté about…