What Do Clients Need To Know Before They Begin Working With You?

What Do Clients Need To Know Before They Begin Working With You?

Tips and Tools
Oftentimes as business owners, we make the obvious invisible. For example, we often use industry jargon that our clients do not understand. We often have expectations that clients understand the process, whatever that process is. When in fact, they have no idea of the process and they're looking to us as the product or service provider for guidance. One of the more common false assumptions we make as business owners, particularly service providers, is that potential clients know what we do, how we do it, and what they need to do. Ha! Nothing could be further from the truth. What do clients need to know before they hire you? When a prospective client is considering hiring a service provider, it is often with a bit of nervousness and naiveté about…
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The Art of Creating Shareable Content

The Art of Creating Shareable Content

Tips and Tools
Ever wonder what makes some Instagram posts, videos, or blogs “go viral,” while yours are lucky to have 3 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content. That is, if you put some thought and creativity into your efforts. The Art of Creating Shareable Content   Everyone Loves Infographics Whether you want to know more about how coffee is grown, or you’re looking for ways to boost your blog traffic, you’ll find a variety of infographics to fill you in. And everyone loves to share infographics! These colorful, easy-to-read graphics share vast amounts of data while still entertaining an audience. By condensing numbers and stats down to easily digestible bite-sized pieces, you can make valuable information…
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Your Customers Are Talking, But Are You Listening?

Your Customers Are Talking, But Are You Listening?

Tips and Tools
Our past, present, and future customers are talking about our businesses and/or our industries in some way or another. Past customers might be giving you a referral or listing you as a resource, present customers may be keeping track of what you’re doing via social media, and future customers may be performing searches right now for the same products and services you offer. So we can agree, there is a conversation going on about your industry, and hopefully your business, at any given time. With all this talking going on, are you listening? Are you keeping track of what’s being said and searched? Are you joining in the conversation, either directly or indirectly? How to Use Google Alerts to Listen to Your Industry (and Your Customers)   Your customers are talking,…
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How To Recognize A Really Bad Business Decision

How To Recognize A Really Bad Business Decision

Tips and Tools
As a business leader or CEO, you constantly have to make decisions. In fact, that’s your job. You should be called the DMC – the decision-maker in chief. But, as you’ll know from bitter experience, making good decisions isn’t easy. When you're performing a low-level role in a company, your day-to-day efforts don’t matter a great deal. However, when you’re responsible for running an entire firm, you hold the prospects of thousands of people in your hands. The trick here is to recognize when you’re about to make a really lousy decision. But how? Let’s take a look. How To Recognize A Really Bad Business Decision   You Have Decision Fatigue A few years ago, the concept of decision fatigue was all the rage. Everyone was talking about it. Since…
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5 Tips to Double Your Writing Speed and Free Up Time for Yourself

5 Tips to Double Your Writing Speed and Free Up Time for Yourself

Authors, Tips and Tools
If you are an author or writer, then you know how difficult it can be to find time to write. Between work and other responsibilities, there is simply not enough time in the day for most of us! This article is specifically for those who want to learn how to double their writing speed and free up more of their time for themselves. I've included five tips that will help you achieve your goal of doubling your writing speed; these include: Write every single day Write with a timer Write without distractions Write via dictation Write using word sprints So let's dive into these five tips on how to become a lightning-fast author. 5 Tips to Double Your Writing Speed and Free Up Time for Yourself   Tip #1: Write…
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Dear Entrepreneur: Stop Being Your Own Worst Client

Dear Entrepreneur: Stop Being Your Own Worst Client

Tips and Tools
Imagine you had a coaching client who consistently failed to complete her tasks for the week. She couldn’t find the time to get her email opt-in page completed. Her kids' extracurricular activities kept her too busy to write the next chapter of her book. Time slipped by, and she was working too hard and completely forgot to put together her webinar presentation. It wouldn’t take long before you sat her down for a serious talk about the future of your coaching relationship—and her business. This kind of coaching client is a frustrating waste of time. Why, then, do you continue to accept these and other excuses from yourself? Why is your lack of business development allowed to continue, even when you know how important those tasks are to your future…
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How To Ensure Your Business Runs Like Clockwork

How To Ensure Your Business Runs Like Clockwork

Tips and Tools
When your business is not running smoothly, it can be a difficult and frustrating experience. You may feel like you are constantly playing catch up or that everything takes twice as long to do. There are many things that could contribute to this feeling of being stuck in the mud, but there is one way to get back on track: organization. This article will discuss how you can set yourself up for success by establishing a system that works for your business and sticking with it! How To Ensure Your Business Runs Like Clockwork   #1 Keep track of inventory. The first thing to do is keep track of your inventory. If you are doing business online, this will mean being organized with your sales numbers and keeping an eye…
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3 Ways To Strengthen and Extend Your Relationship With Your Clients

3 Ways To Strengthen and Extend Your Relationship With Your Clients

Tips and Tools
A client differs from a customer in that a client will often be with you for a given amount of time in order to receive a service, while a customer often purchases your goods, even frequently, and goes on from there. An extended relationship is usually involved in client management. This is because our services may run deeper than simply providing products as and when needed. That said, just as you can entice a customer to spend more money more often, deepening that client relationship is also a key element here. For instance, casinos often find it prudent to ‘comp’ the most expensive suites in the hotel to big spenders, high roller gambling guests coming to spend a fortune in exchange for a memorable time. These hotels know that the…
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