How to Bait and Fish in the Social Media Pond

How to Bait and Fish in the Social Media Pond

Social Media, Strategy
Social media is a must-have aspect of every business. If you haven’t started using it yet, I'm not sure what you may be waiting for, but consider your invitation to jump on board. Even if you’ve been dabbling with social media marketing for a while, take some time to think about how you can improve your strategy, generate more leads, and ultimately make more money. A Fisherman’s Guide to Social Media To do this, it helps to think like a fisherman (or woman). I thought this was a fun analogy to use with this batch of social media tips. Here are some things to keep in mind when trying to reel in your audience.   1. Fishing in an empty pond will leave you hungry at the end of the…
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Social Media Marketing Tips for Introverts

Social Media Marketing Tips for Introverts

Strategy
If you're a natural introvert, there's no reason at all to shy away from social media. Don't let the word 'social' throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many people are surprised when they find out I’m an introvert. My business is marketing and social media and yes I’m an introvert! I know, on the surface this doesn’t even seem possible, but it’s true. If given the chance, I will happily sit in the corner by myself and curl up with a book. And yet I’ve embraced social media, not only as a wonderfully efficient marketing tool, but it’s also allowed me to get in touch…
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How to Increase Productivity and Avoid the Social Media Sink Hole

How to Increase Productivity and Avoid the Social Media Sink Hole

Social Media, Strategy
Do you find yourself using social media for hours and hours a day, without a plan? Or, do you throw your hands up in frustration over your lack of time for using social media, yet you understand the potential power of social networking and what it can do for your business? Are you in need of a social media time management  plan? Social networking is here to stay – Twitter, Facebook, Pinterest, LinkedIn, Google Plus, blogging - plus a host of new social networking sites are launched every other week. People want to be connected and the speed we’re moving in to stay connected is frightful at times – how can you keep up? But more importantly, are you being less productive than you should by visiting social networking sites? It's…
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Best Ways to Connect With These Popular Types of Social Media Fans

Best Ways to Connect With These Popular Types of Social Media Fans

Social Media, Strategy
When you're posting on social media, do you have a specific viewer in mind? Are you looking for a response from your raving social media fans? Or are you trying to lure the quiet lurker out of her shell? People respond in different ways to social media content. When you're creating content to share, how often do you consider the energy and attitudes of your fans? Social Media Fans: Who Are They? This handy infographic sheds light on the seven most popular types of social media fans, and how they affect your brand: Quiet follower - I'm lookin, I'm lurkin, and I just might read your updates Casual liker - I like some of your stuff Deal seeker - what can you do for me? Unhappy customer - I'm disappointed and I'm telling on you!…
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Use These Words To Get Your Content Shared on Social Media

Social Media, Strategy
Do you want more social media traffic? Have you noticed how some social media posts get tons of engagement and some are plain duds? There is an art to writing an engaging social media post, no matter which social media platform you're using. Did you know that the words you use within your content could drastically affect how much social media traffic you get? For example, if you want more Facebook traffic, then using words like “when,” “tell us,” “submit,” “deals,” and “discounts” can help you get more shares, likes and traffic to your site. On the other hand, if you use the words promotional keywords like “contest,” “promotion,” or “coupon” on Facebook, you’ll actually get fewer shares and likes and less traffic. When crafting your LinkedIn profile, you will…
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Make Sure Your 2014 Digital Marketing Strategy Includes This

Marketing Strategy, Strategy
What’s your digital marketing strategy for 2014? How do you decide what to focus on as you develop your digital marketing strategy? Do you follow the trends or do you simply wing it, based on what you think you see going on within your industry? Knowing the trends can help you develop an online marketing strategy that gets results! It can save your company both time and money if you can follow the trends and develop a plan consistent with the marketplace. A couple of points to note: Social media and SEO should get further intertwined over the course of 2014, with images likely to be paramount for success. Mobile design is critical. Forbes estimates that by 2017, 87 percent of connected device sales – a category which includes desktop-based…
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A Busy Entrepreneur’s Guide To Social Media Management

A Busy Entrepreneur’s Guide To Social Media Management

Strategy, Tips and Tools
Can we all agree that using social media can make time move faster than it’s supposed to? Have you ever lost track of time using social media, and wondered to yourself "What was I just doing? Did I actually get anything accomplished?" Social media management... sometimes it sounds like an oxymoron doesn't it? Or perhaps you're swamped running your business and there’s simply no time to use social media? Or worse, you feel like you have to be on social media all day to see any results? We're going  to get rid of ALL of this drama. ALL OF IT! Note: If you want to keep complaining, stop reading here. I"m about to throw your excuses out the window! If you're looking for a solution to social media overwhelm, let us continue...…
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Your Monthly Plan to Secure Social Media Success [Infographic]

Your Monthly Plan to Secure Social Media Success [Infographic]

Strategy
What entrepreneur doesn't have social media on the brain this year? I know, I know... your'e exhausted just thinking about all the different platforms, what to say, when to say it. Believe me, I hear you and yes it can feel too overwhelming... if you don't have a plan. What you need is a plan to manage your social media presence. This infographic lays out a great, easy to follow plan for the entire year! WARNING: If you continue reading, you will learn too much to turn back. Following this monthly social media plan from the beginning will yield optimal results. You can fast-track to get to where you are on the calendar today. The important thing is to START NOW and follow along the path to social media success!  via: Manage…
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