Why You Need to Add Visual Marketing to Your Content Strategy

Why You Need to Add Visual Marketing to Your Content Strategy

Marketing Strategy, Social Media
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that's not all content is. Content also consists of images, infographics, logos, and other visual elements of your business. This includes your website's or blog's look and feel. All these visual elements are just as important when it comes to marketing your business. [Tweet "Content is more than words in a blog. It includes all of the visual elements of your brand."] You've probably noticed that so many things are more visual online today than they used to be. People create photographic memes to pass around an idea or thought, they share pictures, and due to the advent of gorgeous sites like Pinterest, marketing is more…
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Twitter Ain’t Dead Yet: Why You Should Keep Using Twitter

Twitter Ain’t Dead Yet: Why You Should Keep Using Twitter

Social Media
So many people have said they are going to leave Twitter, or not use Twitter, and that it’s just not relevant anymore for them. There are tons of people who are tweeting regularly, still generating leads, connecting with key influencers, discovering opportunities, promoting their blogs, and building profitable businesses, all from their Twitter efforts. Twitter Ain’t Dead Yet: Why You Should Keep Using Twitter Clearly, relevancy isn't the issue. The truth is, it’s not Twitter that’s the problem, it’s the users that are the problem. Yeah, I said it. There are some user-errors that have contributed to the Twitter-is-not-worth-it myth. Not to worry, we’re going to cover the reasons why Twitter still rocks as an entrepreneur’s dream platform, and how you can tweak your Twitter strategy today to get the…
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She Wrote A Book With Lena Anani [Podcast Interview]

She Wrote A Book With Lena Anani [Podcast Interview]

Authors, Social Media
The She Wrote A Book podcast is a fun, fast-paced podcast hosted by Lena Anani. She Wrote A Book spotlights amazing women from all over the world who also happen to be published female authors. Lena Anani created this show to educate, entertain, and inspire you to be the voice you want to hear in the world. She Wrote A Book with Lena & Kemya I was a guest on her show and we had a great time talking about social media and publishing. Since this a podcast about women who are authors, we talked about my first Kindle book “I’m On Social Media, Now What Do I Say?” Tune in to hear this 15 minute interview as we discuss: How to avoid the social media black hole, increase your productivity, and save at least 1 hour…
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Your Business Shouldn’t Depend on Facebook Alone

Your Business Shouldn’t Depend on Facebook Alone

Social Media
Facebook has over 1 billion users. Do you want to market your business to even the tiniest percentage of the one billion people on Facebook? Of course you do. But don’t be so quick to put all your marketing eggs into one basket. Facebook is not enough in the world of online marketing to build an empire. Many small business owners have invested the majority of their social media effort into Facebook. Some are even abandoning the idea of having web pages and blogs in favor of a Facebook Page. I can't believe it! At first glance it seems so much easier than the alternative. However, this is a huge mistake. Why Facebook Isn't Enough Your Online Presence Needs Many Entry Points To attract your audience today you need several places…
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How to Analyze Your Competition’s Social Media Efforts

How to Analyze Your Competition’s Social Media Efforts

Social Media
Is your business competitive? Your products and services, prices, sales, marketing, customer appreciation and special programs… are they competitive? Do you understand what the competition is doing enough to answer these questions? First things first, do you know who your competitors are? Can you list at least 5 local competitors? Real competitors, not big name brands that you can’t very well compete with. I’m referring to local or regional competitors similar in size, scope and the audience you serve. How to Analyze Your Competition’s Social Media Efforts One the best ways to give your own business a boost is to check out your competition. Your competition, even if your business is more popular, can give you a lot of insight to your audience and how you can improve to make…
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Things to Consider When Creating Your Social Media Content

Things to Consider When Creating Your Social Media Content

Social Media
A lot of people don't think of social media sharing as content. But it is content. You may be sharing content you wrote for your blog, or an article, or a guest post on someone else's blog, but you still have to create content just for your social media networks to make the social media really work well for you. When creating social media content there are some specific things to consider in the process. Things to Consider When Creating Your Social Media Content What Is the Purpose of the Content? When you create content for any reason, it's important to understand what you hope to accomplish with the content. Do you want to inspire your audience to take some action? Do you want to trigger an emotional response? Are…
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How to Bait and Fish in the Social Media Pond

How to Bait and Fish in the Social Media Pond

Social Media, Strategy
Social media is a must-have aspect of every business. If you haven’t started using it yet, I'm not sure what you may be waiting for, but consider your invitation to jump on board. Even if you’ve been dabbling with social media marketing for a while, take some time to think about how you can improve your strategy, generate more leads, and ultimately make more money. A Fisherman’s Guide to Social Media To do this, it helps to think like a fisherman (or woman). I thought this was a fun analogy to use with this batch of social media tips. Here are some things to keep in mind when trying to reel in your audience.   1. Fishing in an empty pond will leave you hungry at the end of the…
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10 SEO Friendly Pinterest Tips for Bloggers

10 SEO Friendly Pinterest Tips for Bloggers

Blogging, Social Media
In the blogosphere, as with most online marketing, it's important to understand how to maximize search engine optimization (SEO) so that you can get the most out of your timespent online. Since Pinterest is a robust search engine, I'm always on the lookout for Pinterest tips for bloggers, as this platform has become a huge traffic driver for so many blogs. Part of this process includes understanding how search engines look at your website to rank it. One of the processes is to use social media to distribute compelling and useful content to your audience. Did you know? When search engines see that people are sharing your content via social media, they tend to rank your information a little higher than information that is not being shared via social media.   10…
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