5 Ways to Improve Social Media Engagement

5 Ways to Improve Social Media Engagement

Social Media
What makes you read a blog post until the end? What makes you follow a brand on social media? Or, let's get to the holy grail, what makes you hand over your email to join someone's list? I'm going to guess it because you find the writer's content useful, informative and/or entertaining. Can we agree on this? When you create content for your website, are you writing for search engines, loading up on keywords? SEO is important to get eyeballs on your content. However, SEO alone doesn't translate to dollars. Content also needs to be engaging for your audience. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places, is vital to the performance…
Read More
How to Get Your Current Network To Share Your Content Everyday

How to Get Your Current Network To Share Your Content Everyday

Social Media
When you experience terrible service, how often do you tell your friends? When you experience stellar service, how often do you tell your friends? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? How to Get Your Current Network To Share Your Content Everyday The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including: Articles Special reports on hot topics in your niche Videos on YouTube Images/infographics Webinars PowerPoint presentations on…
Read More
How to Use Social Media to Drive Traffic to Your Free Offer

How to Use Social Media to Drive Traffic to Your Free Offer

Marketing Strategy, Social Media
There are many ways we get traffic to our sites. There's organic search, word of mouth direct traffic, paid ads, and of course, social media. When most of us use social media to drive traffic we're usually looking to generate leads. However, to generate leads, we usually need to build up a subscriber base and offer value. The easiest way to do this is to create and share a juicy opt-in offer. No matter what kind of opt-in we offer, be it an ebook, video course, checklist, etc, we still have to drive traffic to our site's landing page(s) so people can sign up. How can we drive this traffic? Social media. Keep reading for a couple of simple techniques to use social media to drive traffic to your website.   It’s something quick and…
Read More
Why You Need to Add Visual Marketing to Your Content Strategy

Why You Need to Add Visual Marketing to Your Content Strategy

Marketing Strategy, Social Media
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that's not all content is. Content also consists of images, infographics, logos, and other visual elements of your business. This includes your website's or blog's look and feel. All these visual elements are just as important when it comes to marketing your business. [Tweet "Content is more than words in a blog. It's the social media posts, images, logos, and all the visual elements of your brand."] You've probably noticed that so many things are more visual online today than they used to be. People create photographic memes to pass around an idea or thought, they share pictures, and due to the advent of gorgeous…
Read More
Twitter Ain’t Dead Yet: Why You Should Keep Using Twitter

Twitter Ain’t Dead Yet: Why You Should Keep Using Twitter

Social Media
So many people have said they are going to leave Twitter, or not use Twitter, and that it’s just not relevant anymore for them. There are tons of people who are tweeting regularly, still generating leads, connecting with key influencers, discovering opportunities, promoting their blogs, and building profitable businesses, all from their Twitter efforts. Twitter Ain’t Dead Yet: Why You Should Keep Using Twitter Clearly, relevancy isn't the issue. The truth is, it’s not Twitter that’s the problem, it’s the users that are the problem. Yeah, I said it. There are some user-errors that have contributed to the Twitter-is-not-worth-it myth. Not to worry, we’re going to cover the reasons why Twitter still rocks as an entrepreneur’s dream platform, and how you can tweak your Twitter strategy today to get the…
Read More
She Wrote A Book With Lena Anani [Podcast Interview]

She Wrote A Book With Lena Anani [Podcast Interview]

Authors, Social Media
The She Wrote A Book podcast is a fun, fast-paced podcast hosted by Lena Anani. She Wrote A Book spotlights amazing women from all over the world who also happen to be published female authors. Lena Anani created this show to educate, entertain, and inspire you to be the voice you want to hear in the world. She Wrote A Book with Lena & Kemya I was a guest on her show and we had a great time talking about social media and publishing. Since this a podcast about women who are authors, we talked about my first Kindle book “I’m On Social Media, Now What Do I Say?” Tune in to hear this 15 minute interview as we discuss: How to avoid the social media black hole, increase your productivity, and save at least 1 hour…
Read More
Your Business Shouldn’t Depend on Facebook Alone

Your Business Shouldn’t Depend on Facebook Alone

Social Media
Facebook has over 1 billion users. Do you want to market your business to even the tiniest percentage of the one billion people on Facebook? Of course you do. But don’t be so quick to put all your marketing eggs into one basket. Facebook is not enough in the world of online marketing to build an empire. Many small business owners have invested the majority of their social media effort into Facebook. Some are even abandoning the idea of having web pages and blogs in favor of a Facebook Page. I can't believe it! At first glance it seems so much easier than the alternative. However, this is a huge mistake. Why Facebook Isn't Enough Your Online Presence Needs Many Entry Points To attract your audience today you need several places…
Read More
How to Analyze Your Competition’s Social Media Efforts

How to Analyze Your Competition’s Social Media Efforts

Social Media
Is your business competitive? Your products and services, prices, sales, marketing, customer appreciation and special programs… are they competitive? Do you understand what the competition is doing enough to answer these questions? First things first, do you know who your competitors are? Can you list at least 5 local competitors? Real competitors, not big name brands that you can’t very well compete with. I’m referring to local or regional competitors similar in size, scope and the audience you serve. How to Analyze Your Competition’s Social Media Efforts One the best ways to give your own business a boost is to check out your competition. Your competition, even if your business is more popular, can give you a lot of insight to your audience and how you can improve to make…
Read More