3 Ways to Use Secret Pinterest Boards

3 Ways to Use Secret Pinterest Boards

Social Media
It's hard to not get sucked into the pretty pin rabbit hole that is Pinterest. If you're already using Pinterest for business, consider the different ways you use it. For example, many businesses use Pinterest to sell products, drive website traffic, blog promotion, and messaging. It's also a great research tool, and it's the research aspect that keep me coming back. When I'm looking for ideas, for either a personal or business project, I can rest assured that I will find some content on Pinterest. One of the lesser talked about features of Pinterest happens to be one of my favorite ways to utilize this platform. I'm talking about secret Pinterest boards! Pinterest launched secret boards years ago, and I'm still loving this magical feature. 3 Ways to Use Secret…
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Social Media: The Pros and Cons of Popular Platforms

Social Media: The Pros and Cons of Popular Platforms

Social Media
There are so many social media platforms out here that it can hard to keep up. If you're using social media as a marketing tool for business, the pros and cons of each platform matter. I found this ah-mazing infographic that pinpoints the social media pros and cons of major platforms. And it is extremely accurate, in my humble opinion. Take a look and tell me what you think! Social Media Pros and Cons Given all these pros and cons, what's an entrepreneur to do? As you can see, each platform has its own rules, purpose and culture. So many businesses try to cover all the social media sites. They set up profiles on each site, and post here and there. But the inconsistent posting really makes the effort a wasted…
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How Do You Attract the Right Facebook Fans? [Infographic]

How Do You Attract the Right Facebook Fans? [Infographic]

Social Media
Hard work always pays off. It’s the same with growing your Facebook page. If you’re on the verge of giving up and choosing the option of buying Facebook likes, hear me out first. Puh-leaze don't do that! Fake fans WILL NOT buy your products and services. So what good are they?! As Norman Vincent Peale said, “It’s always too early to quit.” And it's true. Are you sure you tried all techniques and strategies on how to organically grow the fan base of your Facebook page? How about this infographic guide made by social media marketing expert Mike Gingerich and Visme? In case it's your first time to see this guide, all you have to do is answer these 7 questions. By answering these, you’ll find out how you can improve…
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How to Use Social Media to Generate Leads

How to Use Social Media to Generate Leads

Social Media
Lead generation - that's the name of the game in marketing isn't it? There are various methods to market a business, whether offline or online. Rather than bore you with those "other" methods, let's get right to it. Everybody wants to market their business and generate leads using social media. The HOW is the doozy! Of course you can use social media to generate leads. At your fingertips you have access to thousands of people - it's a networking event on steroids. But, how do you use social media right to attract the right audience and generate the right leads for your business? [Tweet "Everybody wants to generate leads using social media. The HOW is the doozy!"] How to Use Social Media to Generate Leads  1. Know Your Audience You…
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5 Ways to Improve Social Media Engagement

5 Ways to Improve Social Media Engagement

Social Media
What makes you read a blog post until the end? What makes you follow a brand on social media? Or, let's get to the holy grail, what makes you hand over your email to join someone's list? I'm going to guess it because you find the writer's content useful, informative and/or entertaining. Can we agree on this? When you create content to post on social media, are you writing for search engines, or trying to increase social media engagement? SEO is important to get eyeballs on your content. However, SEO alone doesn't translate to dollars. Content also needs to be engaging for your audience. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places,…
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How to Get Your Current Network To Share Your Content Everyday

How to Get Your Current Network To Share Your Content Everyday

Social Media
When you experience terrible service, how often do you tell your friends? When you experience stellar service, how often do you tell your friends? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? How to Get Your Current Network To Share Your Content Everyday The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including: Articles Special reports on hot topics in your niche Videos on YouTube Images/infographics Webinars PowerPoint presentations on…
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How to Use Social Media to Drive Traffic to Your Free Offer

How to Use Social Media to Drive Traffic to Your Free Offer

Marketing Strategy, Social Media
There are many ways we get traffic to our sites. There's organic search, word of mouth direct traffic, paid ads, and of course, social media. When most of us use social media to drive traffic we're usually looking to generate leads. However, to generate leads, we usually need to build up a subscriber base and offer value. The easiest way to do this is to create and share a juicy opt-in offer. No matter what kind of opt-in we offer, be it an ebook, video course, checklist, etc, we still have to drive traffic to our site's landing page(s) so people can sign up. How can we drive this traffic? Social media. Keep reading for a couple of simple techniques to use social media to drive traffic to your website.   It’s something quick and…
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Why You Need to Add Visual Marketing to Your Content Strategy

Why You Need to Add Visual Marketing to Your Content Strategy

Marketing Strategy, Social Media
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that's not all content is. Content also consists of images, infographics, logos, and other visual elements of your business. This includes your website's or blog's look and feel. All these visual elements are just as important when it comes to marketing your business. [Tweet "Content is more than words in a blog. It's the social media posts, images, logos, and all the visual elements of your brand."] You've probably noticed that so many things are more visual online today than they used to be. People create photographic memes to pass around an idea or thought, they share pictures, and due to the advent of gorgeous…
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