Category: Marketing Strategy

In our last blog we detailed two marketing tools, content marketing and lead magnets. We also asked you to look at them through another lens.  That sharing educational content creates social impact, social change, for community good.  We’ll now discuss the system we use and its benefits. Leveraging Two Powerful Tools: The System The simplified version of the system is that it combines the power of content marketing, with the effectiveness of lead magnets, harnessing the power of communication to build relationship, using the 10 Point Touch theory. Whew, that’s a lot. In this system, the communication flow is key. That communication is designed to take the recipient on a journey as you build a relationship and trust. And we all know customers (donors) buy from brands (people) or causes…

In the marketing realm we’ve seen these two topics, content marketing and lead magnets, trigger a wide range of reactions such as, I can’t give away services for free. It takes too much time to develop. I don’t know what to create. Lead Magnets are only for those hard pitch sales funnels. Or the worse one yet – I don’t have anything of value to give away. We want to clarify some misconceptions, and most importantly outline strategies that could empower you to leverage your educational content. It could be worth more than just leads. Leveraging Two Powerful Tools - Content Marketing & Lead Magnets   The Tools Let’s back up a few steps and define exactly what we are talking about, because unfortunately content marketing sometime is confused with…

Every company deals with customer reviews, and most try to learn from them. However, while many small businesses place an extreme amount of emphasis on them, they may be better off measuring their success against a different metric. Are Customer Reviews a Reliable Indicator of Small-Business Success? The Problem With Customer Reviews Although Amazon has been reluctant to release the exact figures, it blocked over 200 million potentially fake customer reviews in 2020. In the same year, it received more than 520 million in total. By its admission, nearly 40% of all new submissions were illegitimate. Some usually slip through the cracks, so the actual number is likely higher. As the largest e-commerce platform, Amazon has a vast amount of resources. Still, it routinely lets users submit fake feedback, skewing…

As today's fast-paced digital landscape continues to shift quickly and change constantly, having an effective digital marketing strategy is increasingly critical to survival and long-term growth. Unfortunately, with all of the platforms, tools, and trends competing for our attention it can be easy to be overwhelmed - but don't fret. In this guide we will walk you through how to develop one tailored specifically to you and meet its target. Gone are the days of content being dumped into cyber space hoping that some may stick. Now is the time for informed and strategic moves to take over this space, not to just aimlessly throw content around like before, hoping something might stick! 3 Tips for Crafting a Marketing Strategy That Gets Real Results 1. Understanding Your Landscape: Exploring Brand…

In the automotive industry, maximizing ROI is the ultimate goal of any marketing campaign, and digital marketing for car dealers is no exception. Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have critical roles to play in an effective automotive marketing strategy, with each offering unique advantages that can be utilized to optimize a dealership's online presence and increase their return on investment (ROI). Maximizing ROI Through Effective SEO and SEM in Automotive Digital Marketing Understanding SEO and SEM in Automotive Marketing SEO encompasses techniques used to optimize a website's visibility in organic search engine results. Effective SEO can lead to increased website traffic, visibility, and authority. SEM, on the other hand, involves paid promotional strategies, such as Pay-Per-Click (PPC) ads, which can provide immediate results and high…

If your business is going to be reliant on an ecommerce platform to ensure that it flows and works effectively, then you need to have the right platform to work from. These are the platforms that will enable you to centralize your operations and do your business the way you want to do it. Without adapting to the current digital trends, and incorporating up to date ecommerce platforms, you’re going to struggle to get your business going and you’re going to fail at giving your customers a shopping window that continues to attract them. As you can see already, a good ecommerce platform is a must! With the right set up, your business will keep your customers interested, make sure that you are up to date with what customers expect,…

Due to the rise in technology, there is a huge need or businesses to adapt to the digital landscape. Although your business can still maintain great success by pursuing its current measures, you can pursue more success if you change and adapt to the digital landscape that is happening today. Using this guide, you can understand why your business should adapt to the digital landscape, as well as ways to adapt. Should Your Business Adapt To The Digital Landscape? Why adapt to a digital landscape? The most important reason for businesses to adapt to the digital landscape is to stay competitive. If your business does not exist online or does not use digital means of communication and marketing, then you will get lost in the sea of other businesses. Whether…

Every business owner knows that digital marketing is essential for success these days. With access to the internet all over the world, the opportunity to use digital marketing is too great to miss. It’s easier than ever before to reach a target audience and increase brand visibility. With that said, not everyone knows the extent of the benefits of digital marketing. If you’re wondering why it’s so important to have a good digital marketing plan, here are the top benefits. Digital Marketing: What Exactly Are The Benefits? Cost-Effective One of the biggest benefits of digital marketing is saving money. Although your business will need to put money into your marketing plan, a lot of digital marketing is free. For instance, running a social media page doesn’t cost anything. Even if…