A Crash Course in Creating Effective Slide Shows

A Crash Course in Creating Effective Slide Shows

Marketing Strategy
In an earlier post, we introduced slide shows and how you can use them in your content marketing. Slide shows have a conservative, boring stigma attached to them, but they shouldn’t! Long thought of as the tool of choice for stodgy corporate America, slide shows have gotten a bad rap. You have probably been exposed to some dynamic slide shows, so dynamic that you didn’t even realize they were slide shows. [Tweet "Slide shows aren't just for corporate stiffs. They can be a powerful marketing tool!"] Slide shows can be an effective marketing tool, if you can design a show with impact. Before we discuss the makings of a great slide show, let's talk about application. Where you can use slide shows? Where To Use Slide Shows Classrooms Using slide…
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How to Transform A Strategy into a Plan of Action

How to Transform A Strategy into a Plan of Action

Marketing Strategy
Strategy is a favorite word of many an entrepreneur, myself included. After all, you have to develop a strategy to accomplish pretty much anything right? Just as we use a planner to organize day, month, and year, we spend time putting together the right strategy for our business. A product launch. An event. You name it, and we develop a marketing strategy for it. But, what is a marketing strategy? What does a strategy do for us? Or better yet, lemme ask: how many times have you developed a strategy, only to proceed and stray away from said strategy as you go about achieving your goals? I've done it, too. You are not alone my friend. Do you get the strategy right? Is it laser focused, or do you struggle with…
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Are You Setting the Best Marketing Goals for Your Business?

Are You Setting the Best Marketing Goals for Your Business?

Marketing Strategy
Create a product or service, market it, sell it, and make money. This is the goal of many an entrepreneur in the simplest form. After all, we start a business for any number of altruistic reasons, like passion, effecting change, seeing a need and filling a need, and a host of other free spirit reasons. In order to run a successful business, you gotta make money. You can't effect change by staying broke and hungry. Products and services have to be created to be sold, people have to be hired, people have to be paid, taxes have to be paid, etc. [Tweet "To run a successful business, you gotta make money. You can't effect change broke and hungry."] Therefore, we have to set some goals when we're running a business. Some…
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8 Ways to Increase Profits by Creating Related Products and Services

8 Ways to Increase Profits by Creating Related Products and Services

Marketing Strategy
One of the most important ways to sustain profits in your business is to create new products and service that your targeted audience will be eager to buy. Figuring out which products and services your audience wants can be an exhausting process. Where many 'preneurs mis-step The problem with creating a product that you think audience needs and then launching it is so obvious that it's often overlooked. As the expert you recognize what your audience needs, but your audience may not know what they need. Or worse yet, they might not want to buy what you're selling. You go through the painstaking process of creating a stellar product/service, pour money and time into this genius idea, hire a designer for killer branding, and launch... to crickets. Like, nary a…
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5 Ways to Convince People to Buy Now

5 Ways to Convince People to Buy Now

Marketing Strategy
Limited Time Offer! 75% OFF! Only 5 left! Message me to claim your spot! How many times have you seen these "hurry up and buy now" offers? How many times have you used them in your marketing efforts? As business owners (and/or marketers) it's our goal to sell. In order to run a business, we have to sell something. Sometimes, sales come easy and frequent. At other times, more often than not, we have to work for it! What?! Work for a sale? Yup, no matter how easy these internet marketers make this business of selling sound, those of us who run a business have to work for a sale. This can mean writing blog posts to reach our audience, conducting discovery sessions to secure coaching clients, or hosting webinars…
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Go Mobile or Go Broke: 5 Reasons Why Your Website Must Be Mobile

Go Mobile or Go Broke: 5 Reasons Why Your Website Must Be Mobile

Marketing Strategy
Sales for smartphones and tablets have outpaced personal computers by leaps and bounds for years now. As mobile technology becomes more efficient and affordable, the trend will continue to grow. If you still have an old-fashioned website, a Flash website, or a website that is otherwise not mobile friendly, it's time to change that now. Like, right now. 5 Reasons Why Your Website Needs to Be Mobile Now Mobile responsive defined: When a website is responsive, the layout and/or content responds or adapts based on the size of screen they are presented on. If you don’t know what your website looks like on a smartphone, chances are you’re not mobile-friendly. Here are a few tips to get started with a mobile responsive site. Use A Self-hosted Platform That Plays Nice…
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How to Build a List of Subscribers (and Keep Them)

How to Build a List of Subscribers (and Keep Them)

Marketing Strategy
If you have a list of subscribers to your website and a digital product like an eBook, then this is a perfect combination that you can use to generate huge amounts of sales. Many gurus describe mailing lists as the single most important tool available to digital marketers. They tout building a relationship this way then you'll have an almost guaranteed market for your products – as long as they're good. [Tweet "How do you go about building a list of subscribers?"] The question is though, how do you go about building a list of subscribers? Here are some basic steps that will set you on your way… How to Build a List of Subscribers (and Keep Them) Sign Up for an Autoresponder Autoresponders are services like Aweber, MailChimp and…
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Improve Your Email Marketing with Ecourses

Improve Your Email Marketing with Ecourses

Marketing Strategy
Email marketing is still a very important online marketing method. However, as with any type of online marketing you will need to have plenty of content. There are all kinds of content you can create for your email list: tips, Q&As, product recommendations, sales, announcements, and more. But, if you really want to improve your email marketing consider using an ecourse to get more sign-ups. It's a great way to come up with interesting, engaging and effective content, and it is a great way to increase interaction. How to Improve Your Email Marketing with Ecourses With a well-made email course you can educate your readers about your products and services without seeming like you're trying to sell to them. For instance, if you market a weight loss product, your ecourse…
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