Do Press Releases Still Work In the Online World?

Do Press Releases Still Work In the Online World?

Marketing Strategy, Tips and Tools
One of the oldest marketing ploys around is the old-fashioned press release. But, do they still work? The short answer is that if you have a newsworthy reason to issue a press release, then by all means you should do it. Press releases still have great value for many reasons. They still get results, although not always the types of result you might expect. Do Press Releases Still Work? Yes they do! Here are several reasons why you should consider using press releases as part of your marketing strategy:     Number 1: Low Cost Press releases are still relatively low-cost ways to get the word out about a new product, service, or event. This is true whether you do it yourself or hire a service to do it for…
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How to Handle the Challenges of Multi-Channel Marketing

How to Handle the Challenges of Multi-Channel Marketing

Marketing Strategy
We're posting on LinkedIn, tweeting everyday, going live on Facebook and creating stories on Instagram. We've got ads running every which way, blogging as often as we can stand, and retargeting to everyone. In other words, in this digital era, we're doing some of everything everywhere. We're using multiple channels to market our businesses. There is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product is - if you’re not sending your message to multiple channels in multiple ways, you’re going to miss a large portion of your audience. Challenges of Multi-Channel Marketing Reaching more of your audience translates into higher profits. But, along with these profitable opportunities comes challenges. Keeping a Consistent Message It’s tempting when moving to a new channel…
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Why Email Marketing Is Not Working for You (Infographic)

Why Email Marketing Is Not Working for You (Infographic)

Marketing Strategy
The foundation of email marketing lies in the ease by which you can communicate with people who have invited you into their inbox. So often, we concern ourselves the logistical aspects of email marketing, things like Finding the best tool for creating landing pages Crafting the perfect call to action The difference between autoresponders and broadcast emails How to increase optin and open rates Striking the perfect balance of sales and informational emails, etc. We’re so focused on the technical side and sales funnels that we lose sight of the needs of the subscriber. When we lose touch with the reason that coveted subscriber invited us into their inbox in the first place, our rates of performance start to diminish. Each subscriber becomes a number, and the strength of our…
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What is a Joint Venture Partnership? (and Why You Need a Few)

What is a Joint Venture Partnership? (and Why You Need a Few)

Marketing Strategy
Every business has a goal: to sell something. We all have products and services to sell. Part of running a business requires us to find some folks to buy our stuff. In order to find customers we have to do some marketing. Our goal with marketing is pretty simple: get as many eyeballs on our products and services as we can so that people can hit the buy button. There are many ways we can go about getting these eyeballs. We can do it the loooong way, by building our own brand, spending our own money on ads, and investing time and countless resources into our business. Taking the lonely road to the mountain top, going it alone. Or, we can take alternative routes to achieve the same goal. One of…
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4 Ways to Boost Your Small Business with Content Marketing

4 Ways to Boost Your Small Business with Content Marketing

Marketing Strategy
No matter how big or small your business might be, using content marketing can still make a big difference in your brand’s presence. If used well, content marketing can highly promote your business and boost your website traffic. How do we do this? First, let’s elaborate further on the what and why of content marketing. Then we discuss how to use it to boost business. Content marketing is the method of using content to advertise your business and educate your audience. It may include the use of high-quality videos, social media posts, and blogs to explain and showcase your products and services. The expertise of your business must be the topic and focus of the content so that your audience can develop interest and trust in your company. The basic requirement for…
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3 Key Ways to Partner with Influencers in Your Niche

3 Key Ways to Partner with Influencers in Your Niche

Marketing Strategy
Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea. Then they try to sell it without doing any homework. This lack of prep includes doing the proper market research to figure out demand for their new idea. This research should also include finding out what customers in the niche are willing to pay for products. Other new business owners go to the opposite extreme. They steer clear of certain top-earning niches because they think there is too much competition. Have you fallen into either one of these camps on your entrepreneurial journey? I'm a planner and researcher by nature so I'll typically fall into…
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Top Marketing Trends for Small Businesses in 2017

Top Marketing Trends for Small Businesses in 2017

Marketing Strategy
Happy New Year! Did you enjoy your holidays? Good! Now that you've recovered from your holiday fun, it's time to take a deep breath and get ready for a strong year with plenty of success. As anyone in marketing can tell you, yearly success is dependent on having your pulse on the latest trends. What worked last week or last month or last year isn't going to get it done. At best, it's a quick way to tread water instead of being innovative. For marketers, it's the lifeblood of their work. Anyone doesn't do their research is bound to fail, and hurt their company in the process. In short, get your resume ready if you decide to take a long mental vacation to start the year. A smart marketing executive…
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Transform Your Slide Shows Into Marketing Machines

Transform Your Slide Shows Into Marketing Machines

Marketing Strategy
If you've read my earlier post on slide shows, I'm hoping you realize slide shows aren't just for corporate suits. You can use them in just about any niche. I'm almost positive YOU can use them in your business! Slides are an excellent way to present information like images and text in a way that is organized and efficient. There are many reasons to use slide shows. For one, they are universally known. Anyone who is online knows how to use a slide show. They can be used anywhere and by almost anyone. PowerPoint has been the slide show standard for as long as I can remember. However, nobody said you have to stick with PowerPoint. You can create slides using Google Slides, Animoto, Slide.ly, Canva... the list goes on. My…
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