How to Brand Yourself As A Problem Solver In Your Industry

How to Brand Yourself As A Problem Solver In Your Industry

Branding
What's the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. A problem solver can have many names, particularly in this era of overused marketing terms. Guru. Expert. Thought Leader. All of these monikers relate to the same purpose: we're in the business of solving people's problems. There a number of effective ways to brand yourself as a problem solver in your niche without spending a fortune on marketing. The first step is to know your niche inside and out.…
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Why You Should Be Using Your Own Name and Face in Your Branding

Why You Should Be Using Your Own Name and Face in Your Branding

Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One of the biggest decisions you will have to make though is whether you intend to include yourself as a key part of your branding. Is your brand a personal brand? Are you going to be the brand? The Benefits of Using Your Own Name and Face in Your Branding The first question to ask is what this might look like – what does a 'personal brand' really look like as a blog? Examples of Personal Brands A good example would be to look at Tim Ferriss' fourhourworkweek.com/blog site. This is a hugely successful blog in the fitness/self-development/productivity niche that was…
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How to Personify Your Brand and Become a Niche Celebrity

How to Personify Your Brand and Become a Niche Celebrity

Branding
When it comes to creating a brand online for a blog or website, many people will build that blog around themselves. What does personal branding look like? In other words, if you look at the likes of Peg Fitzpatrick, Tim Ferriss, Pamela Slim, Pat Flynn, or other big bloggers, you will see that they are partly what sells the brand and their techniques. People listen to them because they have come to trust them and because they almost feel like they know them. This is the art of personal branding. Showing your face is not a necessity for every blogger. However, if you're representing a non-corporate entity it gives you an advantage over a faceless logo. Your face will certainly open more opportunities for marketing yourself. For example, if you want to create YouTube videos…
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Building A Brand: Why A Single Concept May Be All You Need

Building A Brand: Why A Single Concept May Be All You Need

Branding
It’s an entrepreneur’s dream: coming up with a single idea and hitting on an entire business. But once you have the idea, how do you bring it to fruition? What’s more, how do you make people understand your vision enough to be successful? Ideas versus Brands Anyone can have an idea, the difference of a branded one is work and thought. An idea can be some mundane item that people need, whereas a brand is that item combined with the story and feeling behind it. Beyond the function of whatever your idea is, your finished offering should be branded. This means you need to brainstorm about what you want your brand to be and what it should look like as the umbrella over your idea. Your brand should be a…
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The Three C’s of Personal Online Branding

The Three C’s of Personal Online Branding

Branding
The old adage of “people do business with people they like, know and trust” still holds true, now that we can do a search of each other’s online profiles and learn all about each other before we ever make that first contact. A strong and positive personal online brand will enhance your company’s brand. As an entrepreneur, your personal brand can be a critical factor in the decision-making process. Just think, if you’re a regular here, is my personal brand and company reputation one in the same? If this post is your first introduction to me, will you equate my personal brand with this company website? I’m pretty sure you will, as many of us tend to do so. If you’ve never visited any of my social media profiles, there’s…
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The Power of Introductions: You Had Me at Hello

Branding, Networking
If you were at a networking event and a colleague introduced you to one of their friends, what’s the one word they would use to describe you? This scenario plays out all the time when we introduce two people, but really think about your personal brand for a second. What one word would a colleague or business acquaintance use to describe you to a new person? Would they say something like, “Hey I want you to meet <yournamehere>, she’s great.” or would it be something more splashy? The “she’s great” sounds pretty typical, like your standard introduction. Therein lies the problem. I read an insightful article on LinkedIn regarding personal branding and it talked about this typical introduction. How we describe people reflects their personal brand. So what one word would someone…
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B is for Branding Matters

Alphabet Soup, Branding
Whether you're a little fish or a big shark in your industry, branding matters. Have you consciously defined your brand? Go beyond fancy fonts and colorful websites, think about content and substance. What do you want your audience to think of when they see your name or your company's name? Is your social media engagement an accurate reflection of the image you want to convey? When people visit your website, what impression do they get? Is your brand consistently represented in your daily communication and business practices? What is the message and image you want to convey to your audience? Give this some thought, and write down the way you want your audience to feel about your brand. This feeling serves as the foundation of your branding strategy. You have…
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Your Personal Brand Deserves Higher Google Search Results

Your Personal Brand Deserves Higher Google Search Results

Branding
When people are looking to find out more about a person, what’s the one place they go to search? GOOGLE. Naturally, you want to know what someone will see if they Google you, right? I hope you’re performing Google searches on yourself regularly, so you’ll know what shows up in search. And what your friends, colleagues, current and prospective clients might see if they decide to Google your name. Your Google search results are a critical part of your personal brand online. Are you satisfied with where your name appears in Google search results? At the least, the entire first page should list you in a search for your name. Do you own your entire first page if you Google your name? BrandYourself, an online reputation management platform, created this infographic to…
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