Develop Your Blogging Strategy

Develop Your Blogging Strategy

Blogging
Blogging requires a strategy. A strategy of “post an article and they will come” doesn't work. Do you realize how crowded the web is? Of course you do! Whether you're new to blogging, a sporadic blogger, or you’re still on the fence about it, here are a few tips to help you start developing your blogging strategy: A 4 Step Plan to Develop Your Blogging Strategy Design: There are several blogging platforms (Wordpress, Tumblr, Blogspot, etc.) and there are differences among the options, so take a look and decide which is right for you. If you’re going to choose one of the free themes offered with your chosen platform, please please please do not use the theme as-is. Nothing says “newbie” or "hobbyist" more than using a standard template theme.…
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3 Reasons to Blog For Business

3 Reasons to Blog For Business

Blogging
You’ve heard this a hundred times already. Well, I’m telling you again, blogging is a great way to build your brand and demonstrate you  expertise, in your own words. In order maintain a successful blog, you have to build a following and keep your readers engaged, so make a plan to build momentum. For all you non-believers and sporadic bloggers, here are 3 reasons to blog for business, not personal discussions, not family pics, we’re talking blogging for business: Traditional website content is static. Think about this: If you visit a company’s website and they don’t have a blog or dynamic content, how often do you revisit that website? Want to know why you don’t visit that site often? It’s because website content is traditionally static, if you’ve seen it…
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Branding Tip: Create Your Gravatar!

Branding Tip: Create Your Gravatar!

Blogging, Branding, Social Media
What in the world is a gravatar?! A gravatar is an image that appears beside your name when you comment on blog posts, web forums, etc.  It’s a custom avatar that follows you all around the web. Why should you care? Because those generic animated pics do not look professional! Your company and personal brand will appear far more polished when your pic appears with your username next to your post. Why is a gravatar important, as it relates to your brand? Your gravatar is a part of your brand identity. Just like your social media username, it will follow you all over the web. When you comment on articles/blog posts that have this feature enabled, your pic, or gravatar, will show up next to your comment. I don’t know about you, but…
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I Want To StumbleUpon Your Site

I Want To StumbleUpon Your Site

Blogging, Social Media
I read an eye-opening article about the power of StumbleUpon as a referral source to boost your social media traffic. Did you know it has surpassed Facebook as the largest shared source of traffic? How many of you use StumbleUpon to drive traffic to your site? I just started using it recently and it's quite interesting. I've seen the symbol and little "I like it" hand at the top of toolbars as I view articles on the web, but I didn't fully understand its impact until I started learning the stats. If you are new to StumbleUpon or haven't incorporated it into your social media strategy, check out this StumbleUpon 101 to get started! You can set up a personal profile, receive recommendations based on your interests, and you can index…
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