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A Solopreneur’s Guide to Building Brand Awareness

A Solopreneur’s Guide to Building Brand Awareness

Branding
Raising brand awareness as a solopreneur isn't a quick, easy process, but it's worthwhile. As your brand awareness goes up, more people know about what you offer and are more likely to feel compelled to do business with you. Plus, if people like your company once they give it a try, many will spread the word to their friends. A Solopreneur's Guide to Building Brand Awareness   Here are eight excellent ways to start effectively building your brand: 1. Show a Consistent Image People likely encounter your company in a wide variety of places — through social media channels, your website, postcards sent through the mail and more — and it's best to have a solid brand image reflected on each of them. You can't convey all aspects of a…
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5 Ways To Prep Your Business For The Holiday Shopping Season

5 Ways To Prep Your Business For The Holiday Shopping Season

Tips and Tools
Happy Halloween 🎃 I'm only half joking! Now is the time to start planning your holiday promotions, if you haven't started already! Think it's too early? Nope! I've been drinking pumpkin spice creamer in my coffee for weeks now. And the big brands have already started planting seeds around holiday promotions. We all know it takes time to create marketing campaigns. Between figuring out what to sell, what to promote, getting enough inventory, and crafting social media campaigns, it takes months to really solidify a holiday marketing strategy. So first things first, what do you want to sell over the next 3+ months of the year? If you're not sure, set aside 60 minutes over the next 48 hours and figure it out. Next, grab a fresh notebook, or open…
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21 Low Budget Marketing Tactics You Can Use Now to Get Results

21 Low Budget Marketing Tactics You Can Use Now to Get Results

Marketing Strategy
Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a big impact.   21 Low Budget Marketing Tactics That You Use To Get Results Now Here are 21 low-cost or free marketing ideas you can start using today: 1. Get into content marketing. Create unique, helpful content and share it far and wide across the internet. Notice, I said "create". Create valuable content to share with your audience, that will demonstrate your expertise. 2. Find the online groups where your target market hangs out and interact with them there. These could…
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How Long Should Your Blog Posts Be?

How Long Should Your Blog Posts Be?

Blogging
Every few months we get some new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy. Let’s talk about this. How long should your blog posts really be? How Long Should Your Blog Posts Be?   What's the magic word count number? It would be great if there was a magic number that guaranteed best results, wouldn’t it? But that’s like asking someone to tell you how long your conversations with other people should be. Sometimes it’s nothing more than a few words or sentences; sometimes you have a nice long talk. It all depends on how much you have to say to each other,…
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What’s The Goal Of Your Blog Post?

What’s The Goal Of Your Blog Post?

Blogging
Before you sit down and write the first word of your next blog post, stop and think about what you want to accomplish with your post. What’s your goal? How is this blog post going to help you accomplish something to help you move forward with your business. Oftentimes, we get so caught up in hitting "publish" so that we can get content out to our audience. We're worried that we need to keep the blogging train moving, we need to be sure to up date our blogs with fresh content. For SEO, to keep our readers engaged, to keep the search engines busy. Yet, how often do we stop to think about the WHY. Why we are publishing what we're publishing? It's time to pause and reflect on our…
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Backlinks: Link-Building For New Businesses

Backlinks: Link-Building For New Businesses

Website Design & SEO
If you’ve spent any time learning about SEO in the past, you will have probably heard of link-building before. This process involves building a series of links that make it possible for Google to understand your website properly, and a major part of this effort comes in the form of backlinks. To help you out with this challenging side of SEO, this article will be exploring backlinks, and how you can start building them for your business. Backlinks: Link-Building For New Businesses   What Are Backlinks? Backlinks are simply links from other websites that Google can follow to find yours. Having backlinks coming from reputable domains that have put a lot of time into their websites will always look positive to Google, giving you the chance to leverage their success…
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How to Create Stunning Social Media Graphics Without a Design Degree

How to Create Stunning Social Media Graphics Without a Design Degree

Branding
There are times when you need some beautiful social media graphics, but your budget doesn't have space for a professional designer. Fortunately, you can use some tools and methods to create stunning images for various platforms without spending anything other than your time. According to GlobalWebIndex, about 54% of social media users research products. If your business doesn't yet have a strong presence on at least one platform, it's time to learn the ins and outs of the location where your buyers hang out. You don't need to go back to school and get a design degree to create stunning social media graphics. You just need to focus on a few particular elements and pay attention to detail. When your marketing budget allows, you can always hire a graphic designer.…
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Everything You Need to Know About Ecommerce Marketing

Everything You Need to Know About Ecommerce Marketing

Marketing Strategy
Ecommerce has never been more competitive. Revenue in this market is expected to reach $2.2 trillion in 2020, with a tendency to rise even further in the following years. Digital marketing and eCommerce experts are bound to find new ways to communicate with their audiences, as it is becoming increasingly difficult to stand out from the crowd and make one’s brand visible online. In this guide, we will introduce some of the most prevalent concepts involved in eCommerce marketing, as well as talk about some marketing channels and strategies you could use to successfully market your online business. Everything You Need to Know About Ecommerce Marketing   What is Ecommerce Marketing? As you might have deduced, eCommerce marketing refers to marketing in the sphere of eCommerce. This pertains to activities…
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