A Solopreneur’s Guide to Building Brand Awareness
Raising brand awareness as a solopreneur isn't a quick, easy process, but it's worthwhile. As your brand awareness goes up, more people know about what you offer and are more likely to feel compelled to do business with you. Plus, if people like your company once they give it a try, many will spread the word to their friends. A Solopreneur's Guide to Building Brand Awareness Here are eight excellent ways to start effectively building your brand: 1. Show a Consistent Image People likely encounter your company in a wide variety of places — through social media channels, your website, postcards sent through the mail and more — and it's best to have a solid brand image reflected on each of them. You can't convey all aspects of a…