Blog

Home / Blog
Social Media Usernames Count!

Social Media Usernames Count!

Branding, Strategy
One of the fantastic consequences of our socially connected world is that we can connect to people, clients and prospects around the world 24/7. But how does this relate to your brand, from a first impression perspective? Think about it: when you meet someone face-to-face, your first impression includes their clothes, neatness, appearance, handshake, etc. However, when meeting online, the dynamics of the first impression change. We meet people online by communicating across different platforms, and what’s one of the first, if not the first, things you become aware of when you meet a new person online? Their username, not their legal given name, but their profile username. Hence the reason why your social media username is critical as you define your brand! When choosing your social media username for each…
Read More
Can You Define Your Brand?

Can You Define Your Brand?

Branding, Marketing Strategy
So you’ve been in business for a while. Can you give me a definition of your brand? For example, I’m a small biz marketing powerhouse who comes in, peels the surface layers back to reveal the true core of your biz, evaluates and, if necessary, overhauls your entire marketing strategy, immerses your biz across the appropriate social media platforms, syncs your day-to-day operations with your firm’s long term objectives, and re-energizes your passion and perception of your own business. I ask clients to describe my brand to me and this is pretty much a summary of what I’ve been told. Do I like the way I am perceived by my clients? Absolutely! Did I strategically develop my brand into this? Nope. I just do my work, like most of you…
Read More
Why Use Social Media As A Marketing Tool?

Why Use Social Media As A Marketing Tool?

Strategy
I read an article this week that made my jaw drop! It talked about how 64% of small businesses don’t think social media is important. What?! If this is the case, this means these business aren’t incorporating social media into their marketing strategy. My only caveat: there was a small sampling of business owners, and stats can always be misconstrued. However, these stats are alarming, sample size and industry aside, so I was compelled to discuss. I could write a thesis on the value of social media but neither of us has time for that. I will give you some answers to help bridge the social media divide, from the perspective of a person who started a marketing career before the age of the internet and social media, back when we…
Read More
10 Quick Twitter Tips for Beginners

10 Quick Twitter Tips for Beginners

Social Media
Need a little more twitter-savvy? Use these quick tips and have fun! Save hashtags you like. I save them for offline events and tweetchats so I can go back and review the discussions I like. Think of it as building your own transcript. Build lists so you can target specific tweeters, and make sure you have lists for local tweeps, tweeps in your industry, and target clients tostart. Lists will make a big difference as your following and timeline grow. You already know to get rid of that egg pic. Use a human picture, not a logo. Logos can’t tweet and we want to know who we’re talking to. Make sure it looks like you. Suppose we cross paths? I want to recognize you. Use your location in your bio.…
Read More

Brand Communication Is More Than Your Website

Branding
Branding is all about the communication of your image to the world, yes I said world! You’re familiar with the whole six-degrees-of-separation concept right? So, in effect, your presence is global, whether or not you realize it. How Is Branding Communicated? In a nutshell, your brand is communicated in every single action you take with regards to your business, whether it’s with a prospect, client, employee, partner, vendor, etc. Most business owners know a company’s brand is communicated by a business card, a website, and customer service. But let’s dig a bit deeper shall we? Your company's brand is also communicated by: the way you answer the phone your voice mail message on the phone how you greet a person (smile, handshake, hug, eye contact) verbiage used in all communication…
Read More
Got Klout? Use It For Marketing

Got Klout? Use It For Marketing

Social Media, Strategy
So by now you're familiar with Klout. If not, take one step back and read my previous post on getting started with Klout, and this post will make more sense. Whether you like it or not, Klout is being used to develop your online profile, so stay ahead of the curve and use it to your advantage! But do you know to incorporate Klout into your marketing strategy! Here’s 4 quick tips to get you started: If you’ve already registered at Klout, you know you have a Klout Style. You can use this to get a pretty good idea of what you’re chatting about online. Suppose you don’t have Klout in a category that’s your specialty/niche - checking your Klout influence can help you determine what you need to be chatting/sharing on…
Read More
A Beginner’s Guide to Klout

A Beginner’s Guide to Klout

Social Media, Strategy
Klout is one of the latest social media platforms quickly gaining in popularity, and it's useful to determine your online influence. It assigns a numerical score to your sphere of influence and compiles a neat profile of your online persona, including which topics you’re influential about, who influences you, etc. Here’s why Klout is important: you’re on Klout if you're using social media, even if you never registered at klout.com.  So why not understand your score, range and circle of influence and be in control of it! Manage your Klout score and use it to build your brand! Since Klout is relatively new for many people, here's 5 quick tips to help you understand Klout. Consider this your Klout 101: You have Klout in different categories, it just depends on your…
Read More
3 Quick Tips for Marketing With Paper.li

3 Quick Tips for Marketing With Paper.li

Social Media
We've introduced paper.li and what it's useful for. Now I want to dig a bit deeper and suggest 3 simple ways you can use your paper.li newspaper as a marketing tool.    1. Promote people you follow. I’ve notice people will often retweet my paper.li tweets when they’re mentioned in the “today’s top stories via” tweet, and I do the same. It’s a nice way to give a mention, and it lets people know you’re paying attention to their tweets. Who wouldn’t like that? 2. Provide a content source that directly relates to your industry, thereby demonstrating your understanding of the power players in your industry. For example, I'm in marketing – a rather extensive industry. So instead of creating a “Marketing Daily”, I created a niche paper called Social Media…
Read More