Miss Kemya │Marketing Strategy │Social Media Management

23Feb 2021 by Miss Kemya

Local SEO Trends to Watch in 2021

If there’s one thing you need to know about search engine optimization (SEO), it’s this: nothing stays the same for long. For example, there were 11 confirmed and unconfirmed Google algorithm changes in 2020 alone. This statistic, of course, only takes into consideration the major changes that were easy to spot and widely discussed. As a small business, SEO is one of the best ways to drive traffic to your website and/or people into your store. On the flip side, consumers love the fact that they can quickly obtain accurate information by typing simple, relevant questions into Google. And because a lot has changed over the past 12 months in the search engine world, especially with the COVID-19 pandemic moving to the forefront, it’s critical to have a sound understanding…

18Feb 2021 by Miss Kemya

Top 3 Secrets to Write Better Content, Faster

How to Grow Your Small Business Sales By Harnessing the Power of Social Media

Social Media, Strategy

The average internet user spends more than 144 minutes on social media every day. Users from younger generations — millennials and Gen Zers — are likely to spend even more time on social media through browsing, networking and interacting with brands. Social media marketing is almost essential to the success of any modern business. But for smaller businesses, it can be hard to figure out the best way to take advantage of social media in your advertising. These social media tips can help any small business owner or solopreneur attract new customers and grow their sales. How to Grow Your Small Business Sales By Harnessing the Power of Social Media 1. Know Your Audience Audience research is one of the best places to start when building a social media…

04Feb 2021 by Miss Kemya

How to Increase Sales Conversion With Video Marketing

Video Marketing

If a picture is worth a thousand words, a video is worth a million. In the digital environment, customers prefer to get information about the businesses they consider engaging with through quality video content. Each interested set of eyes visiting your platforms and sales channels is valuable. To attract them, your video content needs to be well-made and informative. Those visitors who stay longer have an exponentially higher chance of becoming a paying customer, as opposed to casual window shoppers with nothing better to do than scroll. In the words of the marketing guru, Seth Godin: “Marketing is no longer about the stuff that you make but the stories you tell.” What stories can you tell about your business? Stick to what you know and tell them confidently. How to…

28Jan 2021 by Miss Kemya

How To Blog Your Way To A Book

Authors, Blogging

So many people dream of being a published author. Far more than I ever realized! However, I notice so many people that have this dream, simply keep it as such, a dream. Why is this? What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire. If you asked most people why they have not finished their book, the answer is simple: time. Entrepreneurs are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless. When would you have time to write…

19Jan 2021 by Miss Kemya

How to Become Confident with Video Marketing

Video Marketing

Making great videos and becoming confident with video marketing takes practice. It all starts with having a goal in mind, knowing your audience, and then developing a plan to succeed. You need a plan of how to prepare for doing a video, and a plan to deal with nerves and shyness during the video. Video marketing is about more than simply hitting "record" or going live on social media. Be sure to include the following steps in your video marketing plan, so that you appear as a confident and experienced video marketer! How to Become Confident with Video Marketing 1. Know Your Goal For Each Video When you make a video, it’s imperative that you understand why you’re making it. This is true whether you are shy or not.…

14Jan 2021 by Miss Kemya

Local Marketing Tips For A Landscaping Business

Local Marketing

With more and more people taking pride in their gardens, landscaping has never been more popular. A landscaped garden can increase a home’s value by between 5.5% and 12.7%. This is dependent upon the type of landscape and the home’s original value. If you’re a landscape gardener you may be thinking about how to capitalize on this. Here are some local marketing tips to help your business thrive. Local Marketing Tips For A Landscaping Business Define Your Client As with any business, you need to know who you want to work for. Once you are aware of this, you can cater your marketing specifically for them. It would be nonsensical using the same marketing techniques for everyone because of their different expectations and budget. Furthermore, when you have identified…

07Jan 2021 by Miss Kemya

Create Your Action Plan and Online Business Timeline

Tips and Tools

Most businesses start out with a dream and an inspiration, but that is where it ends. Even the most innovative businesses can wind up closing their doors because a good action plan and a focused timeline were not in place at conception. There are many benefits to creating your action plan and online business timeline. When you have an action plan put into place and follow it regularly and continue to focus on your business timeline, things will run much more smoothly for your new business, your employees, and your customers. Note: An action plan and timeline are useful even if your business has been around for a little while. It is never too late for proper planning! Here are a few tips to help you get started. Create Your…