Miss Kemya │Marketing Strategy │Social Media Management

29Mar 2021 by Miss Kemya

Social Proof Tools To Improve Website Conversions

Tips and Tools

If you’re a business and your website isn’t converting your visitors, you may want to start considering some social proof tools. Social proof tools are an easy way to inject more trust into your visitors and show that your website or business is authentic. As much as local businesses like restaurants or shops rely on social proof and recommendations, all sorts of companies will find social proof tools are an essential part of conversion rate optimization (CRO). What Is Social Proof? Social proof is a way of displaying the trust in your brand from other customers. For example, through reviews, amount of purchases, recent purchases, hot products, etc. In marketing, social proof is a way of getting your website visitors to trust your brand, products, and services in order to…

23Mar 2021 by Eleanor Hecks

Google My Business Will Help To Grow These 4 Industries This Year

Local Marketing

You can secure some free advertising from Google with Google My Business (or GMB) — a no-cost tool from Google that allows you to configure how your business appears in Google searches and on Google Maps. With GMB, you can update your business information (like hours or address), provide quick links to your site, respond to reviews and share photos of your business. The tool is especially important for a handful of industries that can take advantage of special GMB features — like a field for menus and the ability to upload photos of your work. Knowing how Google My Business can help grow your company will be key if you want to attract new customers and drive more sales this year. 4 Business Industries that Will Grow Thanks to…

17Mar 2021 by Miss Kemya

Beyond Startup Success: How To Grow Your Business Further

Marketing Strategy

There are so many articles out there helping people start a business. It’s true, starting up is pretty tough. But what then? How do you capitalize on your early success and make a bigger success out of it? How can you grow even further? It can be even harder than starting out in the first instance. There are many different methods used to grow a business. Some are specific to certain industries, while others depend on how they’re being run. It might be that you’ve already tried a couple of things and are struggling, or that you’ve just got past the start up phase and are looking for additional ways to grow your business. Here are some tips to give you something to think about and help you grow. Beyond…

16Mar 2021 by Miss Kemya

4 Common Reasons Your Digital Marketing Campaign Could Be Failing

Marketing Strategy

Have you recently discovered that your business marketing campaign isn’t delivering the results that you had hoped for? If that’s the case, then you need to think about making some changes. To do this, it’s important to understand what’s actually going wrong. There are a few issues that will be worth exploring here. 4 Common Reasons Your Digital Marketing Campaign Could Be Failing The Wrong Marketing Team It’s unlikely that you will be handling marketing yourself. Digital marketing in the modern age is complex, to say the least. Even search engine optimization - which might sound simple on paper - is an umbrella term that covers a plethora of possibilities. That’s why you need to make sure that you get the right marketing team working on your campaign. It’s…

12Mar 2021 by Miss Kemya

How to Increase Your Ecommerce Conversion Rate

Marketing Strategy

There are lots of things that need to go right for you if you’re going to achieve success in the world of ecommerce. It’s not easy, and many businesses go under because they’ve simply can’t convert their visits into sales. If that’s a problem you’ve been having, you’re in the right place. We’re going to talk today about some of the various ways in which you can increase your ecommerce conversion rate and start making more sales. There’s no shortcut to success, but you can get to where you want your store to be with the right changes. Read on to find out more about them. How to Increase Your Ecommerce Conversion Rate Make Guest Checkout Possible You need to accept that not everyone who comes to your website…

11Mar 2021 by Miss Kemya

Helping Your Team To Master The Art Of Remote Working

Tips and Tools

Attempting to make a smooth switch to remote working has taken its toll on many businesses around the world. It's tough for those who have never experienced off site working to figure out how to remain productive and connected. Becoming a master of remote working takes a little skill. But there are 3 main areas in which you must focus your efforts to allow your team to thrive despite their inability to attend their usual workspace. So, if you would like to find out more, then read on to uncover some of the best steps that you can follow today! Helping Your Team To Master The Art Of Remote Working Provide The Right Equipment One of the most important steps that you must follow to help your team…

07Mar 2021 by Miss Kemya

6 Places to Use Keywords to Get More Eyes On Your Content

Blogging, Website Design & SEO

We all use phrases to find what we're looking for when searching online. Some of these phrases will be short, and some will be long. In the context of online marketing, these phrases are known as keywords. Keywords are the terms your ideal client is typing (or speaking) into Google, or another search engine, when she needs an answer. For example, if she's looking for a business coach, she might type in "business coach in Atlanta". This would be considered a "short tail" keyword because it's brief and not too descriptive. In contrast, if she searches for "small business marketing coach in Atlanta", this would be considered a long tail keyword. As you can see, this is a longer, more descriptive phrase that delivers more targeted results. Stick with me…

24Feb 2021 by Miss Kemya

What Do People Mean By “Content Is King?”

Marketing Strategy

Content is king. It’s a saying that you will hear in all corners of the digital marketing world. Written content has and will continue to be the bedrock of a range of marketing disciplines for a long time to come. However, if you don’t see how it’s used effectively, it can be hard to understand what the big deal is. Here are just a few ways that well-written and valuable content can help drive your digital campaigns. What Do People Mean By "Content Is King?" Content is part of the marketing funnel. If you’re using the funnel approach to marketing, then you’re going to need something to grab the interest of the visitor after you get them to land on the website. Well-written content that has value, such as…