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5 Ways to Improve Social Media Engagement

5 Ways to Improve Social Media Engagement

Social Media
What makes you read a blog post until the end? What makes you follow a brand on social media? Or, let's get to the holy grail, what makes you hand over your email to join someone's list? I'm going to guess it because you find the writer's content useful, informative and/or entertaining. Can we agree on this? When you create content for your website, are you writing for search engines, loading up on keywords? SEO is important to get eyeballs on your content. However, SEO alone doesn't translate to dollars. Content also needs to be engaging for your audience. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places, is vital to the performance…
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Every Meeting You’ve Ever Been To In 2 Minutes [Video]

Every Meeting You’ve Ever Been To In 2 Minutes [Video]

Random Chats
Do you take meetings? In person or virtual, how many meetings do you take a day, a week, a month? Maybe a better question is, how much time do you waste in meetings?   Here's the thing, I love a good meeting. Whether working in person writing on whiteboards and eating a boxed lunch, or virtually with a national team working toward a common goal, nothing gets me fired up like a really productive meeting. However... too many meetings are a waste of time that you can't get back. You know the ones: they start late because people were too pre-occupied with watching cat videos to show up on time there are technical difficulties that make half of the meeting a "what did she say?" shit show the agenda and…
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How to Brand Yourself As A Problem Solver In Your Industry

How to Brand Yourself As A Problem Solver In Your Industry

Branding
What's the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. A problem solver can have many names, particularly in this era of overused marketing terms. Guru. Expert. Thought Leader. All of these monikers relate to the same purpose: we're in the business of solving people's problems. There a number of effective ways to brand yourself as a problem solver in your niche without spending a fortune on marketing. The first step is to know your niche inside and out.…
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How to Get Your Current Network To Share Your Content Everyday

How to Get Your Current Network To Share Your Content Everyday

Social Media
When you experience terrible service, how often do you tell your friends? When you experience stellar service, how often do you tell your friends? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? How to Get Your Current Network To Share Your Content Everyday The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including: Articles Special reports on hot topics in your niche Videos on YouTube Images/infographics Webinars PowerPoint presentations on…
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3 Key Ways to Partner with Influencers in Your Niche

3 Key Ways to Partner with Influencers in Your Niche

Marketing Strategy
Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and to try to sell it without doing any homework. This lack of prep includes proper market research to figure out demand and what customers in the niche are willing to pay for products. Other new business owners go to the opposite extreme and steer clear of certain top-earning niches because they think there is too much competition. Have you fallen into either one of these camps on your entrepreneurial journey? I'm a planner and researcher by nature so I'll typically fall into the "it's too competitive" camp. One of the best ways to put…
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Top Marketing Trends for Small Businesses in 2017

Top Marketing Trends for Small Businesses in 2017

Marketing Strategy
Happy New Year! Did you enjoy your holidays? Good! Now that you've recovered from your holiday fun, it's time to take a deep breath and get ready for a strong year with plenty of success. As anyone in marketing can tell you, yearly success is dependent on having your pulse on the latest trends. What worked last week or last month or last year isn't going to get it done. At best, it's a quick way to tread water instead of being innovative. For marketers, it's the lifeblood of their work. Anyone doesn't do their research is bound to fail, and hurt their company in the process. In short, get your resume ready if you decide to take a long mental vacation to start the year. A smart marketing executive…
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Transform Your Slide Shows Into Marketing Machines

Transform Your Slide Shows Into Marketing Machines

Marketing Strategy
If you've read my earlier post on slide shows, I'm hoping you realize slide shows aren't just for corporate suits. You can use them in just about any niche. I'm almost positive YOU can use them in your business! Slides are an excellent way to present information like images and text in a way that is organized and efficient. There are many reasons to use slide shows. For one, they are universally known. Anyone who is online knows how to use a slide show. They can be used anywhere and by almost anyone. PowerPoint has been the slide show standard for as long as I can remember. However, nobody said you have to stick with PowerPoint. You can create slides using Google Slides, Animoto, Slide.ly, Canva... the list goes on. My…
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A Crash Course in Creating Effective Slide Shows

A Crash Course in Creating Effective Slide Shows

Marketing Strategy
In an earlier post, we introduced slide shows and how you can use them in your content marketing. Slide shows have a conservative, boring stigma attached to them, but they shouldn’t! Long thought of as the tool of choice for stodgy corporate America, slide shows have gotten a bad rap. You have probably been exposed to some dynamic slide shows, so dynamic that you didn’t even realize they were slide shows. [Tweet "Slide shows aren't just for corporate stiffs. They can be a powerful marketing tool!"] Slide shows can be an effective marketing tool, if you can design a show with impact. Before we discuss the makings of a great slide show, let's talk about application. Where you can use slide shows? Where To Use Slide Shows Classrooms Using slide…
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