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8 Ways to Increase Profits by Creating Related Products and Services

8 Ways to Increase Profits by Creating Related Products and Services

Marketing Strategy
One of the most important ways to sustain profits in your business is to create new products and service that your targeted audience will be eager to buy. Figuring out which products and services your audience wants can be an exhausting process. Where many 'preneurs mis-step The problem with creating a product that you think audience needs and then launching it is so obvious that it's often overlooked. As the expert you recognize what your audience needs, but your audience may not know what they need. Or worse yet, they might not want to buy what you're selling. You go through the painstaking process of creating a stellar product/service, pour money and time into this genius idea, hire a designer for killer branding, and launch... to crickets. Like, nary a…
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Why You Should Start Using An Editorial Calendar

Why You Should Start Using An Editorial Calendar

Blogging
In this day of digital media, bloggers are publishers. I heard this a few years ago and it took me a minute to embrace it. I remember thinking, I am not a publisher! The publishing racket is for magazines. All the while I'm hitting "publish" every time I publish a blog post. The irony still makes me laugh. Blogging is content marketing. Content needs to be planned out in advance. If we're planning as we should be, we should be using an editorial calendar. Advantages to Creating an Editorial Calendar As you develop a content strategy, it's important to start thinking of yourself as a publisher. Publishers have everything planned out in advance based on a yearly cycle, as well as their product cycle. For example, they know in advance exactly…
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5 Ways to Convince People to Buy Now

5 Ways to Convince People to Buy Now

Marketing Strategy
Limited Time Offer! 75% OFF! Only 5 left! Message me to claim your spot! How many times have you seen these "hurry up and buy now" offers? How many times have you used them in your marketing efforts? As business owners (and/or marketers) it's our goal to sell. In order to run a business, we have to sell something. Sometimes, sales come easy and frequent. At other times, more often than not, we have to work for it! What?! Work for a sale? Yup, no matter how easy these internet marketers make this business of selling sound, those of us who run a business have to work for a sale. This can mean writing blog posts to reach our audience, conducting discovery sessions to secure coaching clients, or hosting webinars…
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Go Mobile or Go Broke: 5 Reasons Why Your Website Must Be Mobile

Go Mobile or Go Broke: 5 Reasons Why Your Website Must Be Mobile

Marketing Strategy
Sales for smartphones and tablets have outpaced personal computers by leaps and bounds for years now. As mobile technology becomes more efficient and affordable, the trend will continue to grow. If you still have an old-fashioned website, a Flash website, or a website that is otherwise not mobile friendly, it's time to change that now. Like, right now. 5 Reasons Why Your Website Needs to Be Mobile Now Mobile responsive defined: When a website is responsive, the layout and/or content responds or adapts based on the size of screen they are presented on. If you don’t know what your website looks like on a smartphone, chances are you’re not mobile-friendly. Here are a few tips to get started with a mobile responsive site. Use A Self-hosted Platform That Plays Nice…
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How to Build a List of Subscribers (and Keep Them)

How to Build a List of Subscribers (and Keep Them)

Marketing Strategy
If you have a list of subscribers to your website and a digital product like an eBook, then this is a perfect combination that you can use to generate huge amounts of sales. Many gurus describe mailing lists as the single most important tool available to digital marketers. They tout building a relationship this way then you'll have an almost guaranteed market for your products – as long as they're good. [Tweet "How do you go about building a list of subscribers?"] The question is though, how do you go about building a list of subscribers? Here are some basic steps that will set you on your way… How to Build a List of Subscribers (and Keep Them) Sign Up for an Autoresponder Autoresponders are services like Aweber, MailChimp and…
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Improve Your Email Marketing with Ecourses

Improve Your Email Marketing with Ecourses

Marketing Strategy
Email marketing is still a very important online marketing method. However, as with any type of online marketing you will need to have plenty of content. There are all kinds of content you can create for your email list: tips, Q&As, product recommendations, sales, announcements, and more. But, if you really want to improve your email marketing consider using an ecourse to get more sign-ups. It's a great way to come up with interesting, engaging and effective content, and it is a great way to increase interaction. How to Improve Your Email Marketing with Ecourses With a well-made email course you can educate your readers about your products and services without seeming like you're trying to sell to them. For instance, if you market a weight loss product, your ecourse…
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How to Use Social Media to Drive Traffic to Your Free Offer

How to Use Social Media to Drive Traffic to Your Free Offer

Marketing Strategy, Social Media
There are many ways we get traffic to our sites. There's organic search, word of mouth direct traffic, paid ads, and of course, social media. When most of us use social media to drive traffic we're usually looking to generate leads. However, to generate leads, we usually need to build up a subscriber base and offer value. The easiest way to do this is to create and share a juicy opt-in offer. No matter what kind of opt-in we offer, be it an ebook, video course, checklist, etc, we still have to drive traffic to our site's landing page(s) so people can sign up. How can we drive this traffic? Social media. Keep reading for a couple of simple techniques to use social media to drive traffic to your website.   It’s something quick and…
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Why Every Local Business Needs A Blog

Why Every Local Business Needs A Blog

Blogging
Do you run a local business that could use a better online presence? Perhaps you run a local business and wonder if posting a few times a week Facebook is enough of an online marketing plan. True local businesses rely heavily on word of mouth marketing. After all, people have to be in your geographic location in order to buy your products and services. The question becomes, how do you position your local business as THE place to go? Create a local business blog. Oh wait, let's start from the beginning.  When you're in the market to buy something, what's the first thing you do? Most of us hit Google and search for what we want. Many of us will ask our friends for a referral. And this search usually takes…
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