If there’s one thing we know about goals, they have to be SMART, right? After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measurable, attainable, realistic and timely. While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things. Beyond SMART: Goal Setting for Entrepreneurs Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there. In fact, they might even do worse than simply “not…
Whether you just have a few cars, vans, and drivers to make local deliveries, or you have a real fleet of trucks that will be carrying your goods across great distances, any business that relies on a fleet of vehicles is going to find that they are one of the key assets to determining success. This is because not only can they cost so much to keep and maintain, but they also are vital to carrying out your services. As such, anything you can do to make them more cost-effective can be to the great benefit of your business. Make Your Business Fleet Much More Cost-Effective Mind how you fund your fleet First of all, if you’re adding a new vehicle to your fleet, you have to think about the…
It's a Networking Extravaganza, and you will leave with more than you came with! Join us on January 26, as we build our connections and expand our networks in the new year! I'm a Breakout Room Moderator! When: January 26, 2023 Where: Online Register Here Why should you attend? Whether you're a seasoned networker or just starting, this event is perfect for everyone looking to make meaningful connections. With a diverse range of participants from various industries, you'll have the chance to meet potential collaborators, mentors, and friends. Everyone gets a chance to speak, so be ready to show up on camera to talk about your business! Click here to register! Hosted by Dr. Patricia Rogers, Visibility Strategist
Many small-business owners want to stay ahead of the marketing game and discover what is trending in the new year. Knowing what will come next is vital since it helps companies gain a competitive edge while staying relevant to audience preferences. One thing people should pay special attention to is video trends in 2024. Video is highly engaging and one of the most preferable types of content that audiences consume. However, video marketing has changed over the years. You must understand which marketing videos are trending to engage and attract potential customers. Why Small Businesses Need Video Marketing in 2024 Video marketing will be pivotal for small businesses in 2024. The digital video advertising market is anticipated to reach $191 billion next year, which shows the amount of investments that…
One week only: November 27 - December 2 If you are a podcaster OR you get booked as a speaker, can you spare 2 minutes? Let me tell you about an annual bundle that just went LIVE! Podcaster's Kit is one of 2 annual bundles that I am guaranteed to buy AND promote. This bundle is only available for purchase for this week only, starting right now. Who is Podcaster's Kit for? In my opinion, it is the perfect bundle for: podcast hosts podcast guests aspiring podcast hosts coaches and consultants who want to get booked on more podcasts business owners who use speaking as a marketing tool to expand their audience If you are ANY one of the above, I strongly suggest you take a look at Podcaster's Kit here. This is…
What do super-successful coaches and small business owners all have in common? It’s not experience. Not extraordinary skills. It’s not even a powerful drive. Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive. The one thing that does make a difference, though, is your “why.” More Important Than Money: Understanding Why You Really Do What You Do Why did you decide to become a coach? Why do you spend too many hours in front of your computer every week? Why do you stay up too late and get up too early, just so you can work on growing your business? The “why” is what ultimately…
Small-business owners often struggle to keep their companies profitable during economic downturns. Those with a savvy marketing approach are likely to remain afloat and even gain market share. It all starts with understanding the differences between marketing in a recession and at other times. Fortunately, adapting your marketing approach doesn’t have to take a lot of time or money. Making a few simple changes keeps revenue coming in even while brands around you shut their doors. Here are some ways to adapt your marketing approach and find success in any economy. 7 Ways to Adapt Your Marketing Approach During Economic Downturns 1. Turn to Less Expensive Marketing Methods Statista reports the amount spent on digital advertising in 2023 is $679.8 billion globally. By 2027, 69% of total ad spend will…
It's a YouTube & LinkedIn Party, and you will leave with more than you came with! Join us on December 8, as we build our following! I'm a Speaker! When: December 8, 2023 Where: Online Register Here Why should you attend? Introductions In Breakout Rooms Promote a Product or Service Bring Links to YouTube & LinkedIn Request to Connect on LinkedIn Subscribe to Each Other's Channels Speed Networking in Breakout Rooms Meet new people and make new connections as we head into the new year. Click here to register! We will have approximately four Breakout Room Sessions for you to introduce yourself and share an "ASK" before exiting the room. Let's Make New Connections: LinkedIn & Youtube A more significant following opens doors to networking opportunities. It could lead to…
