Recently I have either spoken with or read about business owners that are suspending their businesses or feel like they’re in a rut. Why are you in a rut? Are you in a rut because you’re spending so much time marketing on social media, and you’re not getting sales? Hmmm... have you learned how to create and execute a social media strategy? Random posting does not constitute a social media strategy. And relying solely on social media does not equate to a marketing plan for most businesses. {PS - I can help with that} Are you in a rut because you’re pouring money into shiny marketing collateral and your fancy website and not getting sales? So many business owners spend too much money on the pretty shiny objects and disregard the sales process. As if having a pretty brochure…
Do you join mailing lists from big box companies to catch their latest sales alerts? Do you subscribe to small businesses to keep up with their latest offers, classes, and products? Of course you do, we all do. But, if your inbox is flooded with sales and specials from these companies on a daily basis, how does that affect your decision to buy? What do you think about these sales that never seem to end? Why Your Sales Offer Isn't Special If Your Sale Never Ends All Sales, All The Time I was carelessly perusing my inbox and I noticed something. I noticed a bunch of hoopla in the form of: some great sale offer a limited time offer an act now or miss out a never-to-be-offered-again an ending in 48 hours…
Thursday, Feb 8 at 12:30pm EST / 11:30am CST I'm attending this exclusive 60-minute masterclass hosted by Dr. Donna Smith Bellinger. Who is this event for? This event is for: Business owners who are ready to do the work. People who have tried common practices with disappointing results. Entrepreneurs who are ready for a proven system to increase sales. Get me details and register here for Income Incubator: How To Grow Your Revenue & Business In 2024. See you there!
Remember when video ads were mainly seen on TV? You'd watch a movie or TV show and it would go on a commercial break. Those were the times! However, did you know that you can also integrate your video marketing campaigns on the screen of your phone? After all, there are platforms like YouTube, TikTok, and Instagram that are specifically designed for this type of content! But the question is, how can you effectively market your business through video? Here are some video marketing dos and don'ts that you should remember! Video Marketing 101: Dos and Don'ts Do: Plan your content. First things first: what video content do you intend to create? You might've not realized it, but you need to strategize before you hit the record button. After all,…
For most small companies, developing a strategy comes with a lot of overheads. Almost every single bit of advice that gurus give to businesses is that they have to have a big budget in order to compete with the competition. However, successful marketing doesn’t have to depend on how much you spend. The success of your campaign will often come down to how many people know your campaign exists, so make sure you keep that in mind. Marketing Strategies When You're On A Shoestring Budget Stay in Touch It costs nothing for you to stay in touch with your clients. Sometimes a personalized email or even a phone call is all you need. These are often your best source of leads. People need to have trust and confidence in you…
The path to solopreneur success is filled with potholes and detours. Finding the perfect balance and achieving financial goals takes dedication and a few key factors. Those who win at the game often have a specific set of traits — all of which you can develop. Setting solopreneur financial goals is your first stage of making a living so you can continue working for yourself rather than a corporation. Setting Financial Goals: A Path to Solopreneur Success 1. Know the Statistics Understanding the facts is one of the best ways to prepare and set realistic solopreneur financial goals. The Small Business Administration estimates there are 33.3 million small businesses in the country. Not all of them are your direct competitors, but millions of entrepreneurs are vying for the attention of…
When managing a modern business, sustainable profit is the desired destination. While this might be the priority, it’s equally important to create a smooth journey. After all, the whole point of launching a company is to build a better quality of life. It is hard to do that when you are constantly burdened by high stress levels. Focus on the five simple steps below, and the road to success beyond mere profitability will open up. Driving Your Business On A Smoother Road To Success Know Your Objectives As already stated, we know that profitability is a key barometer to measure success. Goal-setting is essential for any business, not least because it provides direction and motivation. However, you need to look beyond SMART goals and consider your personal objectives. Whether it’s…
If there’s one thing we know about goals, they have to be SMART, right? After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measurable, attainable, realistic and timely. While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things. Beyond SMART: Goal Setting for Entrepreneurs Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there. In fact, they might even do worse than simply “not…
