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How to Handle the Challenges of Multi-Channel Marketing

How to Handle the Challenges of Multi-Channel Marketing

Marketing Strategy
We're posting on LinkedIn, tweeting everyday, going live on Facebook and creating stories on Instagram. We've got ads running every which way, blogging as often as we can stand, and retargeting to everyone. In other words, in this digital era, we're doing some of everything everywhere. We're using multiple channels to market our businesses. There is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product is - if you’re not sending your message to multiple channels in multiple ways, you’re going to miss a large portion of your audience. Challenges of Multi-Channel Marketing Reaching more of your audience translates into higher profits. But, along with these profitable opportunities comes challenges. Keeping a Consistent Message It’s tempting when moving to a new channel…
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Single Focus vs Multitasking: How to Manage Multiple Projects

Single Focus vs Multitasking: How to Manage Multiple Projects

Tips and Tools
As a contractor you’re likely to be working on many projects together simultaneously. You might have five to ten clients with various projects at different stages. But, is it better to focus on one project at a time or multitask? Well, the verdict is in about multitasking: study after study shows that people who think they are good at multitasking really aren’t. Which Is More Efficient - Single Focus vs Multitasking? Now, before you admonish your organizational skills and your multitasking mastery, let's take a different approach. Let's pretend for the sake or argument that you are NOT a part of the 2% of the population who is actually proficient at multitasking. Cool? Ok. Let's consider a different question: How do I handle multiple projects by multiple clients in an…
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Social Media: The Pros and Cons of Popular Platforms

Social Media: The Pros and Cons of Popular Platforms

Social Media
There are so many social media platforms out here that it can hard to keep up. If you're using social media as a marketing tool for business, the pros and cons of each platform matter. I found this ah-mazing infographic that pinpoints the social media pros and cons of major platforms. And it is extremely accurate, in my humble opinion. Take a look and tell me what you think! Social Media Pros and Cons Given all these pros and cons, what's an entrepreneur to do? As you can see, each platform has its own rules, purpose and culture. So many businesses try to cover all the social media sites. They set up profiles on each site, and post here and there. But the inconsistent posting really makes the effort a wasted…
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Networking Effectively Increases Your Opportunities, Leads and Sales

Networking Effectively Increases Your Opportunities, Leads and Sales

Networking
Most of us experienced folks will give you a side-eye at the mere mention of the word networking. It has connotations of uninteresting salespeople, shoving their crap ass business cards into your hand without so much as a care about who you are and what you do. This post is NOT talking about that kind of interaction. For our purposes, we're talking about true networking, building relationships, anywhere and everywhere. NOT those spammy networking events. Well they're spammy to me, so I guess I'm biased, but I digress. Networking has always been the best way to find a job, get recommendations, and increase the buzz about any business. Yes, always. It's been going on since there has been trade and barter. The golf course, working lunches, after-hours business functions, and…
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How Do You Attract the Right Facebook Fans? [Infographic]

How Do You Attract the Right Facebook Fans? [Infographic]

Social Media
Hard work always pays off. It’s the same with growing your Facebook page. If you’re on the verge of giving up and choosing the option of buying Facebook likes, hear me out first. Puh-leaze don't do that! Fake fans WILL NOT buy your products and services. So what good are they?! As Norman Vincent Peale said, “It’s always too early to quit.” And it's true. Are you sure you tried all techniques and strategies on how to organically grow the fan base of your Facebook page? How about this infographic guide made by social media marketing expert Mike Gingerich and Visme? In case it's your first time to see this guide, all you have to do is answer these 7 questions. By answering these, you’ll find out how you can improve…
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5 Morning Rituals for Productivity and Happiness [Video]

Random Chats
Mornings can make or break your day. Oftentimes we have the best intentions the night before. Before we go to bed we think to ourselves, what did I accomplish today? Then, after reflection of the day that got away, we challenge ourselves to wake up renewed and refreshed tomorrow, with a plan to manage the day better. Then we wake up, and after hitting the snooze button we grab our phones to check on emails and social media. Next, we hit the floor running and whatdoyaknow, the day is already running us! We lose track of the best intention we had the night before, the one about starting a new morning ritual. This cycle seems to repeat itself over and over again. While we dream about managing our days better,…
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How to Use Social Media as a Lead Generation Tool

How to Use Social Media as a Lead Generation Tool

Social Media
Lead generation - that's the name of the game in marketing isn't it? There are various methods to market a business, whether offline or online. Rather than bore you with those "other" methods, let's get right to it. Everybody wants to market their business and generate leads using social media. The HOW is the doozy! Of course social media is an excellent tool to use to generate more leads. At your fingertips you have access to thousands of people - it's a networking event on steroids. But, how do you use social media right to attract the right audience and generate the right leads for your business? [Tweet "Everybody wants to generate leads using social media. The HOW is the doozy!"] How to Use Social Media as a Lead Generation…
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June’s Try It Out Bundle for Personal and Business Success

June’s Try It Out Bundle for Personal and Business Success

Events
I’m taking part in this sizzling bundle of awesome – and I can’t wait to share it with you! I’ve partnered with a bunch of business owners, and we’ve each contributed a product – and you get ALL of them for one COOL price of only $19. Go here to grab this and find out more >>> tryitoutbundle.com It’s The June  Try It Out Bundle – and it’s FULL of biz & lifestyle products. It’s valued at over $1,300 – but you get everything for $19. Yup, $19! You’ll receive workshops to help you learn how to work with brands, kickstart your goals, create courses in 30 minutes, get more traffic, as well as pre-made content that you can use as your own (and more!). There are products that can…
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