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Why Email Marketing Is Not Working for You (Infographic)

Why Email Marketing Is Not Working for You (Infographic)

Marketing Strategy
The foundation of email marketing lies in the ease by which you can communicate with people who have invited you into their inbox. So often, we concern ourselves the logistical aspects of email marketing, things like Finding the best tool for creating landing pages Crafting the perfect call to action The difference between autoresponders and broadcast emails How to increase optin and open rates Striking the perfect balance of sales and informational emails, etc. We’re so focused on the technical side and sales funnels that we lose sight of the needs of the subscriber. When we lose touch with the reason that coveted subscriber invited us into their inbox in the first place, our rates of performance start to diminish. Each subscriber becomes a number, and the strength of our…
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What is a Joint Venture Partnership? (and Why You Need a Few)

What is a Joint Venture Partnership? (and Why You Need a Few)

Marketing Strategy
Every business has a goal: to sell something. We all have products and services to sell. Part of running a business requires us to find some folks to buy our stuff. In order to find customers we have to do some marketing. Our goal with marketing is pretty simple: get as many eyeballs on our products and services as we can so that people can hit the buy button. There are many ways we can go about getting these eyeballs. We can do it the loooong way, by building our own brand, spending our own money on ads, and investing time and countless resources into our business. Taking the lonely road to the mountain top, going it alone. Or, we can take alternative routes to achieve the same goal. One of…
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Seven Tips to Keep in Mind Before You Start a Blog

Seven Tips to Keep in Mind Before You Start a Blog

Blogging
If you’re the type of person who loves to chronicle his/her travels or share fabulous fashion finds among friends and with the rest of the world, you might be considering blogging by now. While it can be a great hobby, you would be glad to know that you actually can build a career out of it. Even those who have aspirations of getting bigger clients, or running a more profitable business can start a blog and reap the benefits of blogging. Seven Tips to Keep in Mind Before You Start a Blog  Blogging has become a surefire way to build a solid reputation in your chosen niche and exposing your name out there. Getting your feet wet in the blogosphere as a lucrative career option conjures up a slew of…
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4 Ways to Boost Your Small Business with Content Marketing

4 Ways to Boost Your Small Business with Content Marketing

Marketing Strategy
No matter how big or small your business might be, using content marketing can still make a big difference in your brand’s presence. If used well, content marketing can highly promote your business and boost your website traffic. How do we do this? First, let’s elaborate further on the what and why of content marketing. Then we discuss how to use it to boost business. Content marketing is the method of using content to advertise your business and educate your audience. It may include the use of high-quality videos, social media posts, and blogs to explain and showcase your products and services. The expertise of your business must be the topic and focus of the content so that your audience can develop interest and trust in your company. The basic requirement for…
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How to Embrace Your Fear as an Entrepreneur

How to Embrace Your Fear as an Entrepreneur

Tips and Tools
The new year is the natural start of new beginnings, and while we don’t all make resolutions, we do leap into the new year with a renewed sense of enthusiasm and fervor to make this THE year. Make this OUR YEAR. The year we finally get our shit together, stop procrastinating and making excuses, living in coulda, woulda, shoulda land. [Tweet "There is still time to make this your BEST YEAR! Embrace your fears and take action!"] Ahhhhh… has the smell of the New Year faded? Are you back to your old habits of big ideas, slow execution and even slower profitability? Fret not my dear, many an entrepreneur experiences this as spring rears her head each year. According to U.S. News, approximately 80% of resolutions fail by the second…
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5 Ways to Improve Social Media Engagement

5 Ways to Improve Social Media Engagement

Social Media
What makes you read a blog post until the end? What makes you follow a brand on social media? Or, let's get to the holy grail, what makes you hand over your email to join someone's list? I'm going to guess it because you find the writer's content useful, informative and/or entertaining. Can we agree on this? When you create content for your website, are you writing for search engines, loading up on keywords? SEO is important to get eyeballs on your content. However, SEO alone doesn't translate to dollars. Content also needs to be engaging for your audience. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places, is vital to the performance…
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Every Meeting You’ve Ever Been To In 2 Minutes [Video]

Every Meeting You’ve Ever Been To In 2 Minutes [Video]

Random Chats
Do you take meetings? In person or virtual, how many meetings do you take a day, a week, a month? Maybe a better question is, how much time do you waste in meetings?   Here's the thing, I love a good meeting. Whether working in person writing on whiteboards and eating a boxed lunch, or virtually with a national team working toward a common goal, nothing gets me fired up like a really productive meeting. However... too many meetings are a waste of time that you can't get back. You know the ones: they start late because people were too pre-occupied with watching cat videos to show up on time there are technical difficulties that make half of the meeting a "what did she say?" shit show the agenda and…
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How to Brand Yourself As A Problem Solver In Your Industry

How to Brand Yourself As A Problem Solver In Your Industry

Branding
What's the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. A problem solver can have many names, particularly in this era of overused marketing terms. Guru. Expert. Thought Leader. All of these monikers relate to the same purpose: we're in the business of solving people's problems. There a number of effective ways to brand yourself as a problem solver in your niche without spending a fortune on marketing. The first step is to know your niche inside and out.…
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